Faculty News

Professor Allen Adamson shares how Howard Schultz's rumored presidential bid will impact the Starbucks brand

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Excerpt from Bloomberg -- "'They’re being dragged into this -- it’s very volatile for the brand,' said Allen Adamson, an independent branding expert and marketing professor at NYU’s Stern School of Business."
Faculty News

In a live interview, Professor Nicholas Economides shares his outlook on the current state of financial markets, the impact of the government shutdown and Amazon's and Microsoft's earnings

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Excerpt from Yahoo Finance --"I think the concerns are a bit overrated. I don’t think China is the biggest driver of the US economy, so I don’t think that that should bring down the US stock market… it’s more psychology and more worries than real data that is driving the market."
Faculty News

Professor and Vice Dean of MBA Programs JP Eggers notes how firms should manage Amazon’s decreased innovation approach on its platform

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Excerpt from Forbes-- "As noted by Professor J.P. Eggers of NYU's Stern School of Business, the 'effect of Amazon imitation should be to decrease innovation in categories sold on Amazon, as firms recognize imitation risk.'"
School News

Assistant Dean of Career Services Beth Briggs explains how NYU Stern’s Office of Career Development gives MBA students an early start on career exploration by engaging with them before classes begin

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Excerpt from TopMBA -- “‘This initial engagement helps students define what their career goals are and helps them clearly articulate their skill sets,’ says Briggs.”
School News

Senior Research Scholar Alain Bertaud is quoted in a feature story about New Zealand's housing market

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Excerpt from The Guardian -- "Alain Bertaud, a former World Bank principal urban planner, said that despite New Zealand being an otherwise 'exceptionally well-managed country' its housing market was in a state of crisis. He said the government’s efforts were being closely watched because they were broadly following global best practice in improving housing affordability."
Faculty News

In a contributed article, Professor Anika Sharma underscores what brands can gain from an engaging social media presence

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Excerpt from Ad Age India -- "Social Media is a natural part of a consumer’s multi-device, multi touchpoint consumer journey and brands need to start looking at the most organic, most natural way to become part of that journey."
School News

Stern's "Pick Six" visual admissions essay is highlighted in a trend story on innovation in b-school admissions; MBA student Alice Schnurman is quoted

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Excerpt from Financial Times -- "Alice Schnurman, an MBA candidate at Stern, picked a photo of a poster for Alice’s Adventures in Wonderland that has hung in her bedroom since she was a child — a reminder that life is unpredictable. It helped the 27-year-old American convince Stern she was determined and resilient. The application required extra effort, but she was excited to do it. 'Nowadays people feel comfortable with visual media,' she says. 'It made me like Stern a little bit more.'"
Faculty News

Professor Paul Romer's participation in a discussion with Chinese Premier Li Keqiang and other economic experts in Beijing is highlighted

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Excerpt from Xinhua -- "Li had an in-depth exchange of views with renowned experts from the United States, Germany, Britain, Cuba and Sweden about their advice and suggestions on issues including economic growth, scientific innovation, intelligence manufacturing and environment protection."
Faculty News

Professor Arun Sundararajan's book, "The Sharing Economy," is referenced

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Excerpt from Forbes-- "In the Talent Economy, the customer is actually buying the skill and expertise of the Talent - the platform is merely a “market maker” to paraphrase Arun Sundararajan and other pundits, that reduces the inefficiency of traditional employment and staffing markets, and enables the discovery of talent that is otherwise invisible to the customer."
Faculty News

Professor Amy Webb's comments on AI at the World Economic Forum Annual Meeting in Davos are referenced

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Excerpt from DNA India -- "New York University (NYU) School of Business Professor Amy Webb said there is misplaced optimism as well as fear around AI. 'The key issue for us all to bear in mind is there are nine companies that control the future of AI. We ought to be paying attention to them,' she said."
Faculty News

Professor Michael North's work on ageism in the workplace is referenced in an article on how to lead multi-generational teams

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Excerpt from Inc. -- "Yet Michael S. North, assistant professor of management and organizations at NYU's Stern School of Business, points out several persistent myths that generations often believe about others, especially at work. In a real-world, functional team setting, younger workers don't actually outperform older ones, and older workers aren't really slow to learn new methods and new technologies."
Faculty News

Professor Peter Newman is quoted in a story on the cost of streaming services

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Excerpt from The Wrap -- "'There’s always the threat that once they hook you, they’ll raise the prices later,' NYU business professor Peter Newman says."
Faculty News

Professor Joseph Foudy weighs in on Chinese Vice President Wang Qishan's remarks at the World Economic Forum Annual Meeting in Davos and how the US-China trade relationship impacts the global economy

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Excerpt from CGTN -- "What's important to understand is that China is at an inflection point... the real question, though, moving forward is what's going to be the political will to reform internally, because it's going to be a long process, particularly looking at the SOE sector."
Faculty News

Professor Scott Galloway explains why more companies are adopting socially-conscious messaging in a story about Gillette's "We Believe" campaign

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Excerpt from CNN -- "'The "woke' business strategy will be big theme in 2019, as that's where the money is,' Scott Galloway, founder of the business research firm Gartner L2 and a professor of marketing at New York University Stern School of Business, told CNN Business last week."
Faculty News

In a live interview, Professor Nicholas Economides discusses the causes of income inequality in California

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Excerpt from CGTN -- "There's significant income inequality because wealth tends to be concentrated on very few founders of successful companies, but, at the same time, the fact that California doesn't have a deficit anymore should also be attributed to the fact that some of these founders paid huge taxes to the state of California and, for example, when Facebook made an IPO, suddenly the California budget was balanced... So it's important to look at the benefits of the high technology industry and not just the inequality they produce."
Faculty News

Professor Aswath Damodaran comments on Netflix's business model

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Excerpt from AFP -- "For Aswath Damodaran, a professor at New York University's Stern School of Business who has researched the company's business model, Netflix's top brass 'don't want to be in the movie business. They want to be in the subscriber business.'"
Faculty News

Professor Anindya Ghose is interviewed for a story on Club Factory's success in India's retail market

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Excerpt from Quartz --"'The main reason why Indian customers like it (Club Factory) is due to the very high quality of its AI and machine learning-powered recommender systems that learn user preferences very quickly and offer highly curated offers targeted at individuals,' said Ghose. 'Plus they offer cash on delivery too.'"
Faculty News

In a live interview, Professor Nouriel Roubini shares his views on the current risks to the global economy at the World Economic Forum Annual Meeting in Davos

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Excerpt from Bloomberg -- "It depends very much on whether this is going to be a full scale trade war between the US and China or not. You have a scenario in which tariffs could be mild, another one in which you could have 25% tariffs on all the trade between the US and China... The direct trade impacts are low, but then you have to consider the impact on business and consumer confidence, on CAPEX, on financial markets, potential contagion, and therefor the direct trade links are small, but the indirect ones can lead to a greater impact on the global economy."
School News

Senior Research Scholar Alain Bertaud's joint research on affordable housing is featured

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Excerpt from Yahoo Finance -- "'The solution to unaffordable housing does not consist in inventing clever regulatory gimmicks or in designing massive subsidies to be paid by the taxpayer or by a few wealthy households. The answer will always consist of increasing the supply of land and floor space and removing any land and floor regulatory straight jacket,' says Alain Bertaud, one of the authors, in the report."
Faculty News

Professor Jason Greenberg is quoted in a story on how the government shutdown has impacted restaurants

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Excerpt from Marketplace -- "'If you’re servicing the same government workers, much more localized population, then it is really about good will,” said Jason Greenberg, assistant professor of management at New York University’s Stern School of Business. 'Good will matters,' he added."
Faculty News

Professor Kristen Sosulski offers solutions for common online learning challenges

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Excerpt from eCampusNews -- "'We need to structure even informal online learning experiences to make sure they happen,' says Sosulski, who is the author of two books about online learning. 'If you just ask students to introduce themselves, don’t be surprised if that doesn’t happen.' She recommends making directions to students explicit rather than open-ended. But once discussions are under way, it doesn’t take much effort from the instructor to keep them going."
Faculty News

Professor Allen Adamson explains how Netflix's Oscar nominations for its film, Roma, will impact the brand

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Excerpt from TheStreet -- "'They're taking a page out of the HBO playbook from years ago that awards matter. It's a top- down market, and the Oscars and Golden Globes create an aura of creative excellence that trickles down,' Adamson said. 'This is a really smart long-term play for Netflix.'"
Faculty News

Professor Michael North is interviewed for a story on age discrimination in the workplace

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Excerpt from CNN -- "By 2022, 25% of the American workforce is estimated to be comprised of workers age 55 and older, according to the Bureau of Labor Statistics. But claims of age-based discrimination are already on the rise, says Michael North, assistant professor of management and organizations at New York University. Comparing the number of age discrimination complaints filed to the EEOC in 1999 to the number of claims now shows that the problem isn't going away."
Faculty News

Professor Jonathan Haidt's co-authored book, "The Coddling of the American Mind," is named as a finalist for a National Book Critic Circle Award in the nonfiction category

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Excerpt from Publishers Weekly -- "The National Book Critics Circle has announced 31 finalists in six categories––autobiography, biography, criticism, fiction, nonfiction, and poetry––for the annual National Book Critic Circle Awards. This year's autobiography category has six finalists, and author Terrance Hayes is nominated in two categories, criticism and poetry."