Experience Stern | News & Events

In this advanced communication program, you will learn key techniques for creating communication strategies that support your personal brand. You will practice developing and delivering well-crafted and concise messages that have clearly defined intents.

Excerpt from the Financial Times -- "Much of the current literature advises first-time exporters to draw up demand-led strategies that will take their products into the largest or fastest growing markets. Measures of foreign market potential in this respect might include per capita income, population or consumption growth. While these are important factors, they can be overstressed, says Pankaj Ghemawat... Instead, a well-conceived export strategy will take the 'closeness' of a potential market into account, defined broadly to encompass cultural and administrative similarity as much as geographical proximity, he says."

Excerpt from Forbes -- "Daniel Greenberg, a first-year student at New York University and partner of Flatiron Investors, who’s believed to be the 'youngest venture capitalist on the East Coast' created a business competition — Venture Hunt – to help struggling entrepreneurs get funding to build the next Snapchat."

Excerpt from Barron's -- "[Lev's] contention is that generally accepted accounting principles, or GAAP, have lost their relevance over the last 40 years. The industrial economy, he says, with its emphasis on physical assets of property, plant and equipment, and inventory levels has been supplanted by a new economy in which intangible assets like research and development, information technology, unique business franchises, and powerful brands rule the roost."

Excerpt from The Economist -- "Financial titans might splutter into their champagne at Mr Philippon’s finding, and point to the reduction in trading spreads or even the rise of firms like Vanguard. But it is the cost to the end-user that is the key. Mr Philippon’s data suggest that money saved in one area has been offset by new charges elsewhere."

Excerpt from Yahoo Tech -- "Watching moments unfold through a viewfinder may seem like a narrow, distracted point of view, but a new study suggests otherwise. People who take photos of their experiences actually enjoy them more, according to a study published by the American Psychological Association."

More than 100 academics, business practitioners and government representatives convened in Helsinki this June to explore where and how to unleash hidden creative talent in Finland. 

Excerpt from Marketplace -- "Russell Winer a professor of marketing at NYU’s Stern School of Business, said diners like to feel like they’re in charge, and taking the tip out of their hands — literally — may not make them feel at ease. 'People like the discretion,' he said. 'They like the separation of the tip from the meal because it gives them the opportunity to reward excellent service and penalize terrible service.'"

Excerpt from Christian Science Monitor -- "'Australia has been using the same brown packaging for some time, and a review of two dozen studies showed that it deters smoking – and also seems to make the cigarettes taste worse, which was an unexpected side-effect of the repackaging,' Prof. Alter writes. 'A cigarette that comes from an ugly brown box will, similarly, seem less appealing for the same reason. We associate that brown color with so many negative substances and ideas that the cigarette comes to take on those negative associations as well. I certainly think it should be tried in America.'"

Excerpt from China Radio International -- "The key effect ... of interest rate moves, at least in the short term, are on currency. So we actually saw with Yellen's statement about sort of postponing an increase in interest rates that the dollar was weaker. By reverse, if we actually see that increase in the short term, especially if it's a surprise increase, then there is a danger that that will put pressure on the dollar-yuan exchange rate from a negative standpoint from China's perspective."

Except from the CFA Institute blog -- "According to new research from the Stern School of Business at New York University, for every 1% increase in interest rates, the rate banks pay on a typical savings deposit rises by just 0.34%. So even a 2% increase in rates would translate into a relatively paltry 0.68% bump in what consumers would receive from the bank. Not exactly a silver bullet for retirement planning."

Excerpt from The Wall Street Journal -- "Yields on undated British government debt fell below 3% at various points in the mid-18th century, according to Sidney Homer and Richard Sylla’s magisterial study 'A History of Interest Rates.'"

Excerpt from the Financial Times -- "NYU’s Prof Raghubir says there are good reasons to cut brand spend when the going gets tough: 'You probably don’t want to be investing too heavily at a time when a greater mention of your brand is only going to backfire and remind people that you exist, when you’re trying to just weather a crisis.'"

Excerpt from NewKerala.com -- "In a recent set of experiments, psychologists Dr. Shana Cole, Dr. Yaacov Trope and Dr. Emily Balcetis from the New York University found evidence that couples downgrade the appearance of people they perceive as threatening their relationships."

Excerpt from Share Radio Morning Money -- "They have over-mined and overproduced. And basically, they're facing a challenge that a lot of mass market producers are facing, which is an irony, right? Because diamonds are supposed to be part of luxury aspirations in the luxury market. The idea is to create this lifestyle aspiration. However, that doesn't mean that they do justice to their product. If we really want to help the diamond industry survive in the long term, we need to also create again the aspiration for the product itself. But a product that has true value and is really free of conflict diamonds and black diamonds and all these things."

Excerpt from Forbes -- "As more and more firms see the benefits of doing customer experience well, the practice will become an increasingly important part of brand marketing plans. Limitations in the number of people who physically visit the locations are offset by the extensive good will and social media they can generate."

Excerpt from MarketWatch -- "There are several reasons why many large companies are reevaluating their performance review systems, said Steven Blader, a professor of management and organizations at New York University’s Stern School of Business. As companies compete for talent, they have to pay attention to what employees want, he said; plus, negative feelings about 'big data' could be part of the reason employees no longer want to be evaluated by a number, but would prefer more specific feedback."

Excerpt from the Financial Times -- "'Brands shouldn’t change their name for the sake of being hip,' said Tülin Erdem, a marketing professor at New York University’s Stern School of Business. She said 'it seems like [Tribune] is acting very quickly without strategic focus to change the name.'"

This Executive Education Short Course program will introduce you to a variety of analytical frameworks related to leadership and will focus on how to apply those frameworks to analyze and address important leadership challenges. It will also help you to better understand the context within which leaders typically operate, and help make you more conscious of the choices you make as a leader in an organization.

Excerpt from Harvard Law blog -- "Against the lively debate on whether a staggered board (SB) of directors hurts or benefits stockholders I present new evidence suggesting that in general, an SB has no significant effect on stock value."

Excerpt from the Associated Press -- "'People who are interested in the Air Force are more likely to attend these events and witness these teams and be excited by them,' [Meyvis] said. 'The idea of investing in the future brand of the Air Force or the military, that is a positive investment.'"

Excerpt from Fortune -- "So why has the IMF made such an about-face? New York University economist Gian Luca Clementi says that papers like this one are at least in some ways designed to change public perception, particularly in Europe. Prior to the 2008 financial crisis, IMF policies mostly affected countries in the developing world. In the past decade, though, European countries like Portugal and Greece have been on the other side, borrowing and repaying rather than lending. Clementi doesn’t see IMF policy changing much, because the major countries that make up the organization, including Germany, the U.K. and the U.S., aren’t likely to be amenable to such changes."

Excerpt from On Being -- "Happiness comes from ... getting the right kind of relationship between yourself and others, yourself and your work — and that’s broadly defined, just some sort of productive activity — and yourself and something larger than yourself. To really flourish, you need to feel that you are part of something big, or something that will leave a mark, that will do something. And I hear this from my students constantly. Everybody’s looking for how can they leave a mark? Help somebody? Be part of something bigger? And so, given our evolutionary history, and the weird modern way we’re living, we can still have fantastically satisfying lives. We just have to work at it harder than people might have a few generations ago."

Excerpt from Risk.net -- "'CoVAR is an interesting statistical concept about co-dependence in outcomes of individual security or fund returns with the market's or another index's returns, but there is no causality associated with it,' says New York University's Acharya. 'It is hard to make the conceptual case that we should regulate a fund or asset manager based on CoVAR.'"

Excerpt from US News & World Report -- "The University of North Carolina—Chapel Hill's Kenan-Flagler School of Business, the Marriott School of Management at Brigham Young University and New York University's Stern School of Business are just a few of the schools that offer summer classes and workshops for incoming full-time MBA students. Summer programs usually allow students to brush up on quantitative skills and get a feel for what life will be like once the official school year begins. They study topics such as financial accounting and statistics, and sometimes take workshops on career management. Many include opportunities for international students to also improve their English language skills and learn about U.S. culture."