Key takeaways from the Sustainable Market Share Index™ research by the Center for Sustainable Business and IRI are highlighted as part of the World Economic Annual Meeting coverage
Excerpt from British Psychological Society -- "This, it turns out, is a classic example of a bias, dubbed the overestimation bias, revealed in a new paper, published in the Journal of Experimental Psychology. In a series of studies involving thousands of participants, Minah Jung at New York University and colleagues found that we over-estimate how much other people will enjoy, pay for or wait for a desirable experience or object."
Excerpt from British Psychological Society -- "This, it turns out, is a classic example of a bias, dubbed the overestimation bias, revealed in a new paper, published in the Journal of Experimental Psychology. In a series of studies involving thousands of participants, Minah Jung at New York University and colleagues found that we over-estimate how much other people will enjoy, pay for or wait for a desirable experience or object."