Faculty News

Professor Allen Adamson discusses the Dutch government's plan to rebrand its country as the Netherlands

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Excerpt from The New York Times -- "Allen Adamson, a founder of the branding firm Metaforce and an adjunct professor of branding at New York University, said that the country’s new campaign was irrelevant because, for many people, the two names were interchangeable, so the rebranding wouldn’t affect their behaviors."

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