Faculty News
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In an op-ed, Professor Allen Adamson explains why Google’s ‘Loretta’ Super Bowl ad successfully shows how products can solve problems
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Excerpt from Forbes -- "While I like a good laugh, or admire a wonderfully produced ad as much as anyone, as a marketing guy I am more appreciative of a company that can create an ad that accomplishes the three key things that make an entertaining ad a truly effective one."
Faculty News
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