Faculty News
Professor Anindya Ghose notes that the recent decision by Bose to close many offline stores is dictated by cost economics and the company could benefit from targeted digital advertising
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Excerpt from Forbes -- "Says Anindya Ghose, Heinz Riehl Chair professor of business at NYU and director of the NYU Stern master of science in business analytics program, 'My sense is that this decision by Bose to close to many offline stores is dictated by cost economics. I do not see much of an impact on them because there are many third-party resellers carrying their products. In particular, as long as their products are available on Amazon, people will have easy access and a convenient method to buy.'”
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