Faculty News
In a feature story on the success of Apple, Professor Ari Ginsberg notes that incremental innovation is not always less desirable than disruptive innovation
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Excerpt from InvestorPlace -- "'Under the leadership of Steve Jobs, Apple became a famous tech company for harnessing its disruptive innovations to [drive] explosive performance, particularly [in] its iPhone and iPad products,' says Ginsberg. 'In contrast, under the leadership of Tim Cook it has become a stable, market-leading company that now continuously adds incremental innovations to their current product lines.”'
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