Faculty News

Professor Sonia Marciano is quoted in a story on Anheuser-Busch InBev (ABI)'s marketing strategy

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Excerpt from Medium -- "And if you’re not — if you hold the line and sell 12 cans for the same price ABI is selling 15, said Sonia Marciano, a professor at NYU’s Stern School of Business who has studied ABI’s business practices: 'What do you say to a customer? Why should they buy you?'"
Faculty News

Professor Amy Webb shares how she believes tech companies will utilize data from smart home devices in the future

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Excerpt from Fast Company -- "'The microwave decides you should be on a diet and won’t let you eat popcorn,' says Amy Webb, a professor of strategic foresight at the NYU Stern School of Business and the founder of the consulting firm Future Today Institute."
Research Center Events

Executive Education Short Course: Great Leadership: Developing Practical Leadership Skills

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Following the premise that leadership is a skill to acquire and master, rather than a genetic inheritance, this course will provide a framework and template for your journey to becoming a great leader.
Faculty News

Professor Luke Williams' keynote at the IDC Directions conference is spotlighted

Excerpt from PCMag.com -- "'When you need an option to change, it is always too late,' he said. In other words, the ideas you may need in the future may be inconsistent or in conflict with ideas you are using now."
Faculty News

Scholar-in-Residence Gary Friedland shares insights on his joint research with Professor Jeanne Calderon on the EB-5 Immigrant Investor Program

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Excerpt from The New Republic -- "'EB-5 became extremely common after the financial crisis,' Friedland told me, 'and very broad.' With the rules revised and unemployment spiking anyway, virtually every project in the country could be proven as benefiting a high unemployment area, effectively lowering the individual investment amount to $500,000 across the board."
Faculty News

Professor Nicholas Economides comments on Google's efforts to comply with EU antitrust regulations

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Excerpt from The Wall Street Journal -- "'It will make some difference but not a big difference,' said Nicholas Economides, an economics professor at New York University Stern School of Business. 'Rivals have become weaker and it’s very difficult to restore competition.'"
School News

The launch of the Center for Sustainable Business' Sustainable Share Index is featured

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Excerpt from Clear Admit -- "Last week, the NYU Stern School of Business Center for Sustainable Business in partnership with IRI, released a new U.S.-based sustainable business study and established the Sustainable Share Index. The new Index offers an in-depth analysis of product purchases marketed as sustainable. Approximately 36 product categories were reviewed, representing 40 percent of total consumer product good sales, excluding tobacco and alcohol."
Faculty News

Professor Dolly Chugh's book, "The Person You Mean to Be," is cited

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Excerpt from Business Insider -- "In her book 'The Person You Mean to Be: How Good People Fight Bias,' Dolly Chugh, a psychologist and associate professor of management and organizations at New York University's Stern School of Business, explained the term 'good-ish.' In the context of bias, this phrase refers to the idea that it's better to confront our mistakes (such as mispronouncing someone's name) than to be 'perfect.'"
Faculty News

Professor Arun Sundararajan is quoted in a feature story on the We Company's growth trajectory

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Excerpt from Quartz -- "'WeWork has created the physical-world equivalent of a digital platform,' says Arun Sundararajan, a professor at New York University’s Stern School of Business and the author of The Sharing Economy."
Faculty News

Professor Edward Altman's Z-Score research is referenced

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Excerpt from Forbes India -- "Formulated by Edward Altman of New York University’s Stern School of Business in 1968, z-score, says Azeez, is better than ratings for determining credit risks before a company goes down. This is particularly critical for a country like India, which has 38 AAA-rated companies compared to the US that has just two."
Faculty News

Professor Gian Luca Clementi is quoted in a story on construction in cities as an economic indicator

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Excerpt from The New York Times -- "'This is a golden age of construction in American metropolitan areas,' said Gian Luca Clementi, as associate professor of economics at the Stern School of Business at New York University. 'The U.S. is still less urbanized than similar countries, so if anything, we will probably see more and more construction.'"
Faculty News

Professor Anindya Ghose shares the benefits of Instagram's new checkout feature for retailers

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Excerpt from CNN -- "'Enabling the entire transaction to occur within the same interface without going outside [the app] may not sound like a big deal, but that's when most of the [traffic] leakage happens,' he said."
Faculty News

In a contributed article, Professor Tensie Whelan highlights the Center for Sustainable Business' research, in partnership with IRI, on sustainability-marketed products

Corporate Eco Forum blog
Excerpt from Corporate Eco Forum blog -- "We found that products marketed as sustainable are driving product and category growth; in fact, that they delivered 50.1% of the growth in the packaged goods market growth from 2013-2018!"
Faculty News

In a contributed article, Professor Michelle Greenwald interviews three entrepreneurs who were recently accepted into Sephora's Accelerate program and highlights the program's takeaways for CMOs

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Excerpt from Forbes -- "The Sephora Accelerate program is what I call a quadruple win. It’s a win for Sephora because it’s great for its brand image to be supporting women-lead start-ups. It’s a win for the start-ups who gain valuable information and relationships that can significantly increase their chances of success. It’s a win for consumers because Sephora is helping bring products, ingredients, packaging and technology to market that are genuinely are better than what’s currently out there."
Faculty News

Professor Justin Kruger's joint research on self-perception, the Dunning-Kruger effect, is included in an article on Jared Kushner and Ivanka Trump

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Excerpt from the The New York Times -- "As political actors, the couple are living exemplars of the Dunning-Kruger effect, a psychological phenomenon which leads incompetent people to overestimate their ability because they can’t grasp how much they don’t know."
Faculty News

In a contributed article, Professor Anika Sharma emphasizes the growing importance of customer experiences for brands as more consumers opt out of sharing their data with marketers

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Excerpt from Ad Age India -- "With the trend of potential consumers opting out of ‘tracking’ and wanting control over their own data, where does that leave brands that want to target existing and potential consumers? What is the answer to users opting out? In my mind, the answer is two-fold: relevance and absolutely stellar Customer Experience or CX."
Faculty News

In a live interview, Professor Haran Segram outlines how he believes Lyft should use its IPO funding

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Excerpt from Bloomberg -- "CapEx is the most important thing for them... their major focus is going to be towards future technology; they're building driver hubs to facilitate for the drivers. So if they build a good relationship with the employees, that will serve them well. That will differentiate from Uber or Grab in Asia."
Faculty News

Professor Jonathan Haidt's co-authored book, "The Coddling of the American Mind," is referenced in an article on the college admissions scandal

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Excerpt from Fast Company -- "These authors argue that given economic prospects are less certain because of stagnating wages, automation and globalization, wealthier parents tend to be particularly concerned about the future economic opportunities for their children."
Faculty News

Professor Robert Seamans shares his views on presidential candidate Andrew Yang's proposal for Universal Basic Income (UBI)

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Excerpt from ThinkProgress -- "'What happens if Amazon goes bust, then how do you find UBI?' Seamans said. 'What happens if Amazon reorganizes? What happens if Amazon moves to different country? There’s so many things that could go wrong it doesn’t seem feasible.'"
Faculty News

Professor Allen Adamson discusses how brands can weather the next recession

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Excerpt from ANA -- "'You have to make sure you're in fighting shape,' says Allen Adamson, co-founder of Metaforce and adjunct professor of marketing at the NYU Stern School of Business. 'But you also have to plan how to weather the storm.'"
Faculty News

In an interview, Professor Vasant Dhar discusses the challenges presented by integrating AI into transportation and finance

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Excerpt from Bloomberg -- (23:25) "In finance, as strange as it may sound, [integrating AI] is an easier problem than automated cars and autopilot in cockpits, where the consequences of error are really large. In finance, you can actually look at the distributions... you have to have expectations about how often the machine will be wrong."
Faculty News

Professor Thomas Philippon and PhD student Germán Gutiérrez's joint research examining the performance of the nation's most valuable companies is referenced

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Excerpt from Financial Times -- "Another alternative is to look at the most valuable 20 companies in the US economy, and the most valuable four in each of 60 or so different sectors, whether or not they are digital and whether or not they are highly productive. This is the approach taken by Germán Gutiérrez and Thomas Philippon, economists at New York University, in a new working paper."
Faculty News

In an in-depth interview, Professor Melissa Schilling shares takeaways from the lives of serial breakthrough innovators, from her book, "Quirky"

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Excerpt from NPR -- "While Schilling viewed the incredible accomplishments of the likes of Albert Einstein, Marie Curie, Steve Jobs, Elon Musk, Dean Kamen and others with awe and wonder, there was also something liberating about their unconventional and often isolated lives. '[It was] the idea that you don’t have to be super social to be a very successful person and that you should really just embrace who you are and enjoy being that person,' she said."
Faculty News

In an op-ed, Professor Amy Webb underscores the importance of collaboration between tech companies and policymakers to establish best practices in connection with AI

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Excerpt from Politico -- "In order for regulations to be effective, they have to be specific. But AI is progressing so fast that any regulations created in 2019 would be outdated by the time they went into effect. Instead, the U.S. should lead the way by founding a Global Alliance on Intelligence Augmentation — an international body dedicated to collaborate and set best practices for AI that would include researchers, sociologists, economists, game theorists, futurists and political scientists from across the world. China, too, should have a seat at the table."
Faculty News

Senior Research Scholar Steven Altman is quoted in a feature article on his joint research with Professor Pankaj Ghemawat and Associate Research Scholar Phillip Bastian

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Excerpt from Logistik Heute -- (Translated from German using Google Translate) "'Despite the recent progress in globalization, the world is still less interconnected than most people think,' said Steven A. Altman, one of the authors of the study and senior research scholar at New York University's Stern School of Business. 'This is important because people who overestimate the extent of international networking tend to have greater concerns about potential negative impacts.'"