Experience Stern | News & Events

Excerpt from MetroMBA -- "The Center for Sustainable Business at NYU’s Stern School of Business recently released new findings from its Sustainable Share Index, an analysis of consumer’s purchases of products and business marketed as sustainable."

Excerpt from GreenBiz -- (18:25) "We've had really significant uptake. We've been working with the automotive sector, Aston Martin, GM, VW. We are now starting an initiative with the apparel sector, which includes Reformation and Eileen Fischer. We've been working with Mars; we've been working with Pfizer. So a series of different companies have begun to use ROSI as a tool to better understand where value is being created in their sustainability initiatives to then be able to scale up those initiatives and really deliver shared value back to the company and to society."

Ethical Systems, housed in NYU Stern's Business and Society Program, hosted its second biennial Ethics by Design conference, “Managing Organizations in an Era of Anxiety, Polarization & Disruption,” bringing together researchers and practitioners to discuss present-day challenges for running ethical organizations.

Excerpt from TechRepublic -- "Hiring managers should be realistic about the type of skills really needed for the position, Sosulski said. For example, if you want your data scientist giving presentations, then strong information visualization and communication skills are necessary, she added. If you are hiring only one data scientist, then you may want to consider a more senior position with skills in programming, machine learning, data modeling, data architecture, and statistics."

Excerpt from Forbes -- "Memes are unpredictable to build a marketing plan around. You can never tell which will take off, the issue they relate to can be fleeting and they're hard to control. Brands sometimes find themselves at the center of viral memes, whether intentional or not."

Excerpt from WIRED -- "The NYU report focuses on domestically generated disinformation, noting that far more false and divisive online content is produced domestically than comes from abroad. We bring this problem on ourselves—and the platforms need to do more to address it."

Excerpt from Apartment Therapy -- "Coming in second is personal finance site Nerdwallet‘s calculator. Haran Segram, an assistant professor of finance at New York University’s Stern School of Business, especially likes its user-friendly interface and that it allows users to compare rates and contact lenders."

NYU Stern's Business and Society Program hosted Blake Gopnik, art critic and author of a forthcoming Andy Warhol biography, and Amy Whitaker, assistant professor in arts administration at NYU Steinhardt, for the first event in a new series bringing together business and the arts at NYU Stern. The dialogue, entitled,“Stern Meets Warhol,” explored the life and work of Andy Warhol as both an artist and a businessperson.

This course teaches participants to harness the full potential of large quantities of data to make more informed decisions at all levels of their organizations.

Excerpt from AltFi -- "According to Arun Sundararajan, Professor at New York University’s Stern School of Business, 'The era in which the majority of the workforce provides labor and talent in exchange for a predictable salary is passing.'"

Excerpt from The New York Times -- "The reasons for my pessimism are that 1) social media gets ever more effective at drowning us in outrage; 2) overall trust in institutions continues to decline, which makes it seem ever more urgent that 'our' side take total control; 3) the younger generations have not seen effective political institutions or norms during their lives, and also seem less adept at handling political disagreements; and 4) the norms of campus regarding call-out culture seem to be spreading quickly into business and many other institutions."

Excerpt from Complex -- "Serdari isn't entirely surprised that sales of Gucci on resale sites haven't changed much. 'I think a lot of the clients who buy Gucci are very young. Some of them are completely clueless, and if it doesn't affect them personally, they may have dismissed it very quickly,' she said. 'And a lot of people who buy Gucci are foreigners with different perspectives who might not understand how offensive the sweater was.'"

On Wednesday, March 13, NYU Stern’s Center for Sustainable Business hosted its Second Annual Practice Forum, entitled “How to Assess the ROI on Sustainability for Corporate Practitioners and Investors.”

Excerpt from NPR -- "'When we don't trust each other, that means it's very difficult for politicians to compromise. It's very difficult to find win-win solutions or positive-sum games. And so there are so many problems that we could solve,' but we don't."

Excerpt from The Cut -- “Discussing name preferences is a safer way of discussing our views about the world. Names carry so much information — we associate them with age, gender, ethnicity, socioeconomic status, nationality and personality traits. If two people disagree about name preferences, that might reflect bigger disagreements.”"

Excerpt from CNN -- "Instead, [Sundararajan] sees an opportunity for Harley-Davidson to sell a higher quality electric bike or scooter direct to consumers. 'It could position something that's branded Harley as an alternative to scooter rental,' Sundararajan said. 'There aren't many iconic mobility brands. How can Harley take advantage of people radically changing how they transport themselves?'"

Excerpt from CNN -- "Instead, [Sundararajan] sees an opportunity for Harley-Davidson to sell a higher quality electric bike or scooter direct to consumers. 'It could position something that's branded Harley as an alternative to scooter rental,' Sundararajan said. 'There aren't many iconic mobility brands. How can Harley take advantage of people radically changing how they transport themselves?'"

Excerpt from Travel Weekly -- "'The first hurdle for Marriott is getting people to understand and embrace the name, which will require far more spending and time than most people think,' Adamson said. 'Because what is Bonvoy? They're creating a brand out of what we call an empty vessel. It has no inherent meaning, so this is really going to take some old-fashioned brand-building in an era when most companies don't have the budgets or the time to do that.'"

Excerpt from CNN -- "'Risk-taking is much more important than in the past, because the pace of industry and innovation we have now is unprecedented,' said Zur Shapira, professor of entrepreneurship and management at New York University. 'You have to take risk.'"

Excerpt from Tech Economy -- "'This is what I call "Using AI to mine 9 Forces" which include context, location, time, saliency, crowdedness, weather, trajectory, social, and omni-channel. These are what will influence the ways ads are deployed and how technology is being used in that ecosystem.'"

Today, the NYU Stern School of Business Center for Sustainable Business and IRI® released the findings of a new U.S.-based study and established the Sustainable Market Share Index™, an in-depth analysis of consumer purchases of products that are marketed for their sustainable attributes.  The research finds that sustainability-marketed products are responsible for more than half of the growth in consumer packaged goods (CPGs) since 2013.

Excerpt from AFP -- "Baruch Lev, an accounting professor at New York University, said big mergers like Kraft Heinz usually underperformed, undermining the logic of further deal-making by the company."

Excerpt from OZY -- "'They should provide an in-home customer experience that Amazon can’t compete with,' says Adamson. Some retailers are trying to do at least the first part of what Adamson proposes."

Excerpt from the CNN -- "'The advertising strategy is "definitely bold on the part of the leadership,' said Thomai Serdari, a strategist in luxury marketing and branding who teaches at NYU's Stern business school. 'If they want to be considered as trendsetters as they once had been, they need to embrace that sort of boldness.'"

Excerpt from The New York Times -- "Because our data are managed by one of these companies — companies that also sold us all the A.I.-powered stuff in our homes — we are unwittingly choosing our tribes. Without realizing it, you are already a Google family or an Apple family or an Amazon family."