Faculty News

In an in-depth interview, Professor David Yermack shares how he first became interested in bitcoin and his views on the regulation of cryptocurrencies

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Excerpt from ValueWalk -- "I approached a colleague at NYU Law School who had been teaching Banking Law and had been covering a little bit of Bitcoin for a number of years and I proposed launching a course on this topic. That course, if you fast forward today, has 230 students and is the foundation of a whole program of FinTech courses that we have at Stern and the IOMS Department. This has caught the imagination of a lot of students, but also a lot of employers who are hiring many students in the space."
Faculty News

In a joint op-ed, Research Scholar Elad Sherf highlights the connection between manager workloads and fair treatment of employees

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Excerpt from the Harvard Business Review -- "...being fair requires time and effort, and overworked managers may struggle to prioritize fairness when more urgent technical tasks demand their attention. For managers who want to ensure that they treat their employees fairly, it is important to shield being fair from other competing tasks. Try cementing time with your employees into your schedule so that you’re less susceptible to the effects of workload."
Research Center Events

Executive Education Short Course: Understanding the Basics of Corporate Finance

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This program is designed for professionals who make financial decisions or frequently communicate with financial decision makers. It is also a good fit for individuals looking to improve their financial literacy and understand the basic drivers of corporate decision making.
Faculty News

Leadership takeaways from Professors Joel Steckel and Allen Adamson's book, "Shift Ahead," are featured

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Excerpt from Inc. -- "'A leader must be able to tolerate uncertainty and keep the troops in a positive frame of mind throughout the process,' Adamson and Steckel write. 'To borrow from Star Trek, the leader must have what it takes to "boldly go where no man has gone before," and demonstrate a personal commitment to driving change forward.'"
Faculty News

Professor Pankaj Ghemawat's research on globalization is referenced

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Excerpt from ETFTrends.com -- "One of the questions [Ghemawat] examined was, in terms of foreign direct investment, what percentage of all the investment that occurred in the world in 2016 was accounted for by cross-border investment? In other words, what percentage of overall investment was made by companies outside of their home nation. The answer was less than 10%. This actual number was far lower than most people expect."
Faculty News

Professor Tensie Whelan explains the business case for sustainability

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Excerpt from ICAS -- "'An organization should care about sustainability – environmental, social and economic – because it can drive competitive advantage, license to operate, employee engagement, risk reduction, and a variety of other things, as well as add value to society,' said Tensie Whelan, Director of the Center for Sustainable Business at New York University’s Stern School of Business."
Faculty News

Professor Jonathan Haidt's work on moral psychology is referenced

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Excerpt from The Atlantic -- "In Jonathan Haidt’s work on moral psychology, he argues that conservatives care more than liberals about the moral foundations of loyalty, authority, and purity."
 
Faculty News

Professor Scott Galloway discusses Walmart's rollout of Jetblack, a concierge shopping service

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Excerpt from Bloomberg -- "'I don’t know if it will work, but I know it’s a good idea,' Scott Galloway, a marketing professor at New York University, said by email. 'No traditional retailer has done a better job than Walmart of grabbing the mic back from Amazon.'"
Faculty News

Professor Robert Salomon discusses the potential impact of new tariffs on steel and aluminum imports

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Excerpt from Reuters -- "We are at the beginning of what looks like is becoming a trade war. I don't expect the European Union to take these tariffs lightly, and I expect that they'll respond."
School News

Stern's Entertainment, Media and Technology offerings are featured; Professor Samuel Craig and alumna Evelyn Zhang (MBA '16) are quoted

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Excerpt from Find MBA -- "In terms of the program itself, we started off focusing on the entertainment industry, and in the late 90s, the entertainment industry was pretty much siloed. Movie studios were movie studios, and TV networks were TV networks. But that has changed considerably, so there’s this huge move toward convergence, and what television is today is really quite different from what it was in the year 2000."
Faculty News

Professor Lawrence White shares how Italy's political crisis will impact financial markets

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Excerpt from CNBC -- "Italy is an issue. We've got the common currency and if they decide they want to pull out of it, that can lead to a lot of disruption. Imagine that you have a deposit in an Italian bank and they say they want to pull out of the Euro. Do you want to leave your deposit in that Italian bank and maybe you'll end up with Lira and you don't know what the exchange rate is going to be, or will you want to move it maybe to a German bank in Germany? ... I can imagine a lot of fluctuations in the markets as new particular events hit the front page."
Faculty News

Professor Thomaï Serdari comments on Stuyvestant Town's use of a truck in its new ad campaign

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Excerpt from The New York Times -- "'I think it’s original and smart and memorable enough to bring in people who might not want to spend their weekends apartment-browsing,' said Thomaï Serdari, an associate professor of marketing at the Stern School of Business at New York University. Whoever dreamed up the stunt, added Ms. Serdari, who isn’t affiliated with StuyTown, is 'very much ahead of the game, which is strange when talking about a truck going through a neighborhood.'"
Faculty News

Professor William Silber's book, "When Washington Shut Down Wall Street," is referenced in a letter to the editor

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Excerpt from The Wall Street Journal -- "As documented by NYU Prof. William Silber, Treasury Secretary William Gibbs McAdoo (later Woodrow Wilson’s son-in-law) permitted major New York banks to count New York City securities as reserve collateral to underwrite an emergency note issuance to plug the New York City funding gap."
Faculty News

Professor Dolly Chugh's joint research examining gender diversity on corporate boards is featured

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Excerpt from The Economist -- "[The co-authored paper] concluded that: 'If organizations see gender diversity as a goal but tend to consider that goal satisfied once they match or just surpass the gender diversity levels of peers, then attaining true gender diversity may be jeopardized.'"
Faculty News

Professor Arun Sundararajan explains why GM is positioned to be one of the first companies to launch autonomous vehicles

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Excerpt from The Washington Post -- "'If you combine GM’s technology with the distribution network in some sense represented by Uber and Didi and Grab, it makes it more likely that GM will be the first to market with an autonomous taxi on demand,' said Arun Sundararajan, a professor at New York University’s Stern School of Business. 'We hear a lot about Tesla and Uber, but their autonomous technology is significantly behind Waymo and GM. Apart from Waymo, I don't see any other company that poses a significant threat to GM being the first to market at scale.'"
 
Faculty News

Professor Pankaj Ghemawat's new book, "The New Global Road Map," is reviewed

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Excerpt from Borsen -- (Translated from Danish using Google Translate) "'The New Global Road Map' can be read by both the National Economist and the Chief Executive, and they will both become smarter."
Faculty News

Professor Anindya Ghose's book, "Tap" and research on mobile marketing are featured

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Excerpt from Sohu.com -- "...as explained in Prof. Anindya Ghose’s best-selling book 'Tap' (already translated into multiple languages), if we know that a person just went to a Huawei store and then went to a millet store and then passed by Samsung, they took a break. The circle finally reached the Apple Store. We will know more about this person's way of thinking, will understand his trajectory, and understand more about why he visits the Apple Store, and what kind of brand may be of interest."
Faculty News

In an op-ed, Professor Michelle Greenwald shares how the General Data Protection Regulation (GDPR) will impact brand marketing

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Excerpt from Forbes -- "Posts Will Need to Get Even More Creative, Valuable, and Visual to Maximize 'Virality'. Each individual post will have more pressure to be as viral as possible. Boring copy will not cut it. Even more thought and effort will go into making ads animated, funny, surprising, and attention getting, since the difference in sharing between great and suboptimal creative can be massive. Analytics for what makes posts viral will receive even more scrutiny."
Faculty News

Professor Thomas Philippon's joint research on compensation in the financial services industry is referenced

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Excerpt from the Financial Times -- "In a paper published shortly after the financial crisis, two US-based academics, Thomas Philippon and Ariell Reshef, sought to show how financial deregulation leads to massive spikes in bankers’ pay."
Faculty News

In a podcast interview, Professor Scott Galloway shares his views on the regulation of tech companies, referencing his book, "The Four"

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Excerpt from Recode -- "Facebook is never going to make the connection between unfettered content and advertisers, and shareholder value, and the future of our democracy. They’re never going to make that connection. And you know what? It’s not their job. It’s our job to elect people who make those connections, and regulate them, and hold them to the same standards that we hold every other company."
Faculty News

Professor Russell Winer is interviewed for a story on Memorial Day and other holiday sales

Excerpt from NerdWallet -- "Holiday sales in general are losing some of their luster because of the increasing number of sales that happen online, according to Russ Winer, a marketing professor at New York University’s Stern School of Business. 'I think that the discounts and promotions that used to be [at] certain times of the year, now consumers are looking for these all year round,' Winer says."
Faculty News

Professor Richard Sylla offers historical context around current banking deregulation

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Excerpt from The Wall Street Journal -- "'Regulation gets tighter after busts because people say, "We don’t want to have another financial crisis," and then it loosens during booms as the bankers complain that the rules are too stringent or just find ways around them,' says Richard Sylla, a financial historian at New York University’s Stern School of Business. 'This has been going on in the U.S. since the very beginning.'"
Faculty News

Professor Aswath Damodaran's work on value investing is referenced

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Excerpt from the Financial Times -- "...the practice of 'statistical' value investing, or simply buying low price-to-earnings multiple stocks on the basis that they will one day re-rate, will soon be dead. As Aswath Damodaran, a finance professor at the NYU Stern School, has noted, this practice of old school value investing can now be created at a fraction of the cost of paying humans to do it."
Faculty News

Professor Arun Sundararajan is interviewed about how crowd-based capitalism is outpacing industrial capitalism at the Digital World Business Congress in Madrid

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Excerpt from ZDNet -- "We've seen crowd-based capitalism emerge from the fringes and start to be part of the mainstream and I expect that this will happen in the next 10 years in professional services, law, accounting, consulting, public relations and healthcare... not open heart surgery, but [things like] home care (I cut my finger cooking and I need a registered nurse to stitch it up) and potentially in some developing countries for solar energy."
 
Faculty News

Professor Allen Adamson discusses the shift to increased candor in ads from personal-care brands

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Excerpt from The New York Times -- "'People talk about everything online, and nothing is out of bounds,' said Allen Adamson, a founder and partner at Metaforce, a branding and marketing firm."