Faculty News
Professor and Vice Dean of MBA Programs JP Eggers' insights on the importance of early adopters in developing new products are featured
—
![BEME News logo BEME News logo](/sites/default/files/styles/480w/public/assets/images/beme192x144.jpg?itok=2UMbAU1m)
Excerpt from BEME News -- "JP Eggers, a professor of management and organizations at NYU, told me to think about early Teslas. They were luxury vehicles with hefty price tags, but that cash flow from well-off early adopters sustained Tesla long enough to A) pursue cheaper vehicles and B) build out a charging station infrastructure."
Watch the video
Watch the video