Faculty News

Professor Baruch Lev's joint research on the importance of intangible assets in earnings reports is featured

Excerpt from the New Zealand Herald -- "Gu and Lev write: 'we assert that a shift of focus for security analysis and valuation is called for — from the prediction of earnings or related accounting measures to a comprehensive evaluation of an enterprise's competitive advantage through a careful consideration of its operating strategic assets and their deployment'."
Faculty News

Professor Thomaï Serdari shares insights on partnerships between real estate developers and fashion brands

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Excerpt from Mansion Global -- "By teaming up with developers, fashion companies find an opportunity to expand beyond their own volatile industry, according to Ms. Serdari. 'All fashion companies have exactly the same problem—it is hard to keep up as culture changes,' she said. 'Fashion brands need to find a way to get out of that predicament.'"
Faculty News

Professor Adam Alter shares insights on how programmers design addictive digital feedback loops, from his book, "Irresistible"

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Excerpt from PCMag -- "Let's say you're wondering whether a quest is more engaging if you're trying to save someone versus trying to find an artifact. So you run an A/B test releasing version A to five million people and version B to five million people. You measure different metrics, like how many people return to the mission more than once and how long they spend. If you discover version A works better, you go with the red code and put aside the yellow. And you keep doing that until you have the tenth, twentieth, or thirtieth generation of a game."
Faculty News

Professor Alixandra Barasch explains the growth of negativity bias in online customer reviews

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Excerpt from Forbes -- "When consumers write reviews directly from their phones, they tend to be more emotional, as well as more negative. Part of this is because mobile reviews are more likely to be written during or soon after the experience, when consumers are still feeling strongly about it – for example, an angry consumer will write more harshly about a bad restaurant experience from their cell phone right after the meal ends, than they will later from their desktop, once they’ve had some time to calm down."
Faculty News

Professor Melissa Schilling shares how parents can foster creativity and innovation in their children, referencing her book, "Quirky"

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Excerpt from CNBC -- "Building environments where creativity can be nurtured is key to sparking your child's imagination, Schilling notes. 'That means instead of scheduling the heck out of your kids, you want to make sure they have downtime — and make sure it's not in front of a screen,' she says. 'That way, they can create their own cognitive paths of association in their minds that are unconstrained by what other people think.'"
Faculty News

Professor Arun Sundararajan is interviewed about how sharing economy platforms can harness new power structures to grow their businesses

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Excerpt from Entrepreneur -- "Traditional power used to be largely restricted to companies with extensive funding or scale. Now it’s possible to harness the same power collectively through a distributed network of consumers, says Arun Sundararajan, professor of business at New York University and author of The Sharing Economy."
 
Faculty News

Professor Ari Ginsberg discusses the increased number of job seekers choosing to become entrepreneurs

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Excerpt from MarketWatch -- "These workers may have struggled through the Great Recession and now want to be less dependent on a corporation, and finally have the means to go into business independently, said Ari Ginsberg, a professor of entrepreneurship and management at New York University’s Stern School of Business."
Faculty News

In an in-depth interview, Professor Robert Seamans shares insights on data privacy protection

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Excerpt from Forbes -- "For the most part, people understand they are giving up their privacy in exchange for access to a social network. But most of us don’t realize the number of different ways in which our information gets used, traded, and combined once we give it up."
Faculty News

Professor Anindya Ghose comments on the growth of online grocery retailers in India

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Excerpt from Knowledge@Wharton -- "Online grocery typically attracts the most profitable customers: dual-income households, customers who prioritize convenience over price, and customers with high lifetime value. These are the kinds of customers e-commerce retailers should care about."
Faculty News

Professor Thomaï Serdari explains why many luxury brands maintain and display archives

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Excerpt from Luxury Daily -- "We often see elaborate displays of the most important patrons of the brand in association with a specific product that they particularly cherished. This helps create social and historical context for the content of the brand's collections, but most importantly, it humanizes the brand in the eyes of the viewer. The narrative shifts from placing emphasis on product to the impact that this branded product has had in someone's life and the emotional bond between that person and the brand."
Faculty News

Professor Robert Salomon shares his views on trade tensions between the US and China

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Excerpt from Fox Business -- "What China has done is it's starting to attack the United States where it hurts. This is the first shot across the bow. They are attacking agricultural products and we ship a lot of agricultural products to China. We announced last month that we, the Trump administration said it would put tariffs on about 60 billion dollars of Chinese goods, this is China's response."
Faculty News

Professor Scott Galloway explains why both Facebook and Google should be subject to data privacy regulation

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Excerpt CNBC -- "Thanks to Zuckerberg's missteps, Google has managed to stay on the sidelines of the regulation conversation. But Galloway said Google is equally as 'scary' as Facebook from a privacy perspective. 'Google got very lucky. We'll see if it lasts, because they have just as much data, they are just as scary, their platforms are weaponized, too,' Galloway said."
Faculty News

Professor Nicholas Economides shares his views on rising interest rates

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Excerpt from i24 -- "I think that is what Trump actually wants, he doesn't want the collective agreements but he wants the individual agreements so he wants individual agreements for the United States and the rest of the world and various countries are also trying to make individual agreements with each other. In this game of individual agreements, the large players are more likely to win and the large players are the United States, China, and some countries in the European Union."
Faculty News

Professor Baruch Lev's co-authored book, "The End of Accounting," is referenced

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Excerpt from Pensions & Investments -- "Accounting professors Baruch Lev and Feng Gu observed in 'The End of Accounting' (John Wiley & Sons, 2016) that over the past 40 years, the investment rate in physical capital fell by 35% while the investment rate in intangible assets grew by almost 60%."
Faculty News

Professor Srikanth Jagabathula is named to the Poets and Quants Best 40 Under 40 Professors List

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Excerpt from Poets & Quants -- "In his quest to use operations management, machine learning, and marketing to leverage data and make effective business decisions, NYU Stern’s Srikanth Jagabathula has received four “best paper” awards, a career award from the National Science Foundation, and he serves as associate editor for Management Science, the top scholarly journal for his field."
Faculty News

Professor Robert Salomon shares his views on business conglomerates

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Excerpt from Nikkei -- (Translated from Japanese using Google Translate) "[It was former GE chairman and CEO Jack] Welch’s strong influence which made GE able to keep various businesses with a low level of relatedness to each other (and which made investors overlook the inefficiencies caused by such a structure)."
Faculty News

The Dunning-Kruger effect, joint research by Professor Justin Kruger, is featured

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Excerpt from The New York Times -- "Research has shown that we humans are generally pretty awful at assessing our own competence and abilities, which in turn leads us to overestimate them — a phenomenon called the Dunning-Kruger Effect."
Faculty News

Professor Anindya Ghose explains how Indian startups are differentiating themselves among global competitors

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Excerpt from the Economic Times -- "'The main hurdle these Indian firms face is explaining their USP (unique selling proposition) to clients,' says Anindya Ghose, professor, New York University’s Stern School of Business. 'Take Grey Orange, for example. The space it is competing in (advanced robotics systems for automation at warehouses, distribution and fulfilment centres) is getting crowded.'"
Faculty News

Professor Aswath Damodaran shares his views on Netflix's revenues and growth

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Excerpt from Bloomberg Quint -- "'This is a company which spends $9 billion in content; and if they keep doing it, they will go bankrupt,' he told BloombergQuint in an interview. Damodaran, who has studied Netflix valuation, said he didn’t know what binge watching TV was, until he learnt it from Netflix. By changing the way the game is played, Netflix has made it look like it can win, he said. 'The danger though is, in the process of winning the market, it might actually destroy itself as a business.'"
Faculty News

Professor Melissa Schilling discusses Elon Musk's leadership at Tesla, referencing her book, "Quirky"

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Excerpt from CBC News -- "'I have absolute confidence that the Model 3 production problems will be solved and that it will be a successful car,' says Melissa Schilling, business professor at New York University's Stern School of Business and author of Quirky: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World."
Faculty News

Professor Lawrence White shares his views on Wells Fargo's fines in connection with its mortgages and auto loans

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Excerpt from NPR -- "I think fundamentally it's about very poor management on the part of Wells, and it really raises the question, are these big banks too big to manage effectively?"
Faculty News

Professor Richard Sylla shares insights from the Smoot-Hawley Tariff Act of 1930 in an interview about the Trump administration's proposed tariffs

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Excerpt from CGTN -- "Sylla said the Trump administration’s focus on tariffs is about politics. Much of Donald Trump’s base consists of people who have been negatively impacted by globalization. But Sylla said retraining and social assistance programs are the solution – not tariffs. 'If we actually get into a trade war, despite what President Trump says nobody really wins a trade war,' said Sylla."
Faculty News

In an in-depth interview, Professor Amy Webb offers insights on the future of technology and big data

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Excerpt from WDET -- "When our lives are made very slightly easier or better in some way, we will use whatever that technology is, even if ultimately it does us some kind of harm. In the case of Uber, we’re spending a lot more money that we might have spent using a different mode of transportation because the experience is so easy and seamless and it works. There’s this national movement #DeleteFacebook and there’s all these celebrities, tweeting of course, pictures of themselves."
Faculty News

Professor Tülin Erdem is quoted in a feature story on changing consumer preferences in beverages require brands to innovate

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Excerpt from CNNMoney -- "There's a huge trend towards healthier options, and the definition of "healthy" also has changed,' said Tulin Erdem, a professor of marketing at NYU's Stern business school. 'What the juice industry has to adapt to is sugar,' she added."
Faculty News

Professor Scott Galloway highlights Starbucks' crisis response

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Excerpt from the Financial Times -- "Starbucks’ actions — responding quickly, making its chief executive visible, engaging widely and pledging action — were a 'textbook case study on how to handle a crisis', says Scott Galloway, a marketing professor at New York University’s Stern School of Business. 'Can you imagine Facebook closing its service for a day to examine all the content?'"

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