Experience Stern | News & Events

Excerpt from Forbes -- "When consumers write reviews directly from their phones, they tend to be more emotional, as well as more negative. Part of this is because mobile reviews are more likely to be written during or soon after the experience, when consumers are still feeling strongly about it – for example, an angry consumer will write more harshly about a bad restaurant experience from their cell phone right after the meal ends, than they will later from their desktop, once they’ve had some time to calm down."

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