Faculty News

Professor Jason Greenberg's joint research on entrepreneurial ventures is cited

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Excerpt from Livemint -- "In a paper titled Sole Survivors: Solo Ventures Versus Founding Teams Jason Greenberg of the Leonard N. Stern School of Business at New York University and Ethan R. Mollick of University of Pennsylvania’s Wharton School posit that companies started by solo founders survive longer than those started by teams."
Faculty News

Professor Nicholas Economides shares his outlook on the European Union's case against Amazon

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Excerpt from The Wall Street Journal -- "'It’s an innovative case,' said Nicholas Economides, an economics professor who looks at competition issues at New York University Stern School of Business. He thinks the EU has a real challenge if it attempts to show that Amazon’s use of the data is anticompetitive. 'Information alone is not going to make the case,” Mr. Economides said."
Faculty News

Professor Ingo Walter's joint research on bridging public pension funds and infrastructure investing is featured

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Excerpt from Reason Foundation -- "The authors analyzed asset allocation and return data for the nation’s 25 largest pension funds over a 10-year period. They found no correlation between allocations to infrastructure (and other alternative investments) and net investment returns. They hypothesize that higher expenses for these exotic investments offset their higher gross returns, but cannot verify this contention due to inadequate and inconsistent expense data reported by the funds."
Faculty News

In a radio interview, Professor Thomaï Serdari discusses how the fashion industry has become more size-inclusive

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Excerpt from Knowledge@Wharton on SiriusXM -- "'There are many things that have been going wrong in the fashion industry, starting with the fact that this is a male-dominated industry in terms of leadership and in terms of designers,' Serdari said. 'So what has been produced over the years for women has been dictated by men and follows some sort of ideal of an ideal woman that is not reflecting the reality and the actual size of women today.'"
Faculty News

Professor Allen Adamson discusses the impact of Professional Bull Riders' alignment with U.S. Border Patrol on its brand

Excerpt from Front Office Sports -- "'Given (PBR’s) core audience, being the one league that embraces the ‘Right’ side of the political spectrum makes a bunch of sense,' Adamson says. 'If you stand for everything, you stand for nothing. Sports is about more than just watching an event. It’s about connecting with people who share the same passion and have the same view on life.'"
Faculty News

Professor Priya Raghubir's joint research on payment options and spending behavior is cited

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Excerpt from MarketWatch -- "A 2008 study from New York University professor Priya Raghubir and University of Maryland, College Park professor Joydeep Srivastava tested whether people approached other forms of payment similar to how they used credit cards. Their study found that consumers spent more when they were given scrip, a form of a stored-value certificate, rather than cash."
Faculty News

Professor Richard Sylla is interviewed for an article on historically low interest rates

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Excerpt from MarketWatch -- "'If a significant fraction of [the world’s bond market] has negative interest rates, that’s pretty unusual,' said Sylla. Even in recent history, he added, such occurrences are rare. In 1940-1941, he said, rates on short-term U.S. bonds went negative as the economy still grappled with the fallout from the Great Depression."
Faculty News

Professor Sabrina Howell is quoted in a feature article on her joint research with Professor David Yermack on initial coin offerings

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Excerpt from the Econ Focus -- "'There is definitely some regulatory arbitrage and quite a bit of fraud that has happened,' says Howell. 'But I think ICOs also open the possibility for some exciting new business models.'"
Faculty News

Professor Allen Adamson is quoted on the impact of Amazon Prime Day on the retail landscape

Excerpt from Adweek -- "'All retailers have the same problem in July…people are at the beach and in vacation mode, not shopping mode,' said Allen Adamson, co-founder of marketing services firm Metaforce and adjunct associate professor at the NYU Stern School of Business. 'What has changed is Amazon is a big enough gorilla to create something that can change people’s perception of what they should be doing on a hot July day.'"
Faculty News

Professor Tom Meyvis explains how Amazon Prime Day creates a sense of urgency for customers

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Excerpt from CNBC -- "'It’s special because it only happens once a year,' Meyvis said. 'There are so many brands and retailers that have promotions all the time — often times you don’t have a sense of urgency.'"
Faculty News

In a podcast interview, Professor Joshua Ronen offers his views about the implementation of CECL

Excerpt from American Banker -- (6:20) "My objection to CECL is that it is technically flawed to such a degree that it would potentially cause institutions to record very large accounting losses, which decrease the regulatory capital, when, in fact, there are zero economic losses."
Faculty News

Professor Dolly Chugh's book, "The Person You Mean to Be," is featured in a summer reading list for women in power

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Excerpt from Forbes -- "The Person You Mean to Be: How Good People Fight Bias by Dolly Chugh: A smart how-to that will help you recognize your privilege and unconscious bias, confront inequality, and stand up for diversity and inclusion at work, home, and in the world."
Faculty News

Professor Alixandra Barasch shares insights from her research on the impact of taking photos with the intention to share them

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Excerpt from Vox -- "Alixandra Barasch, an assistant professor of marketing at New York University who studies the social aspects of consumption, has found that taking photos can actually help people engage with their surroundings, as they notice details they otherwise would have missed and make considered decisions about what to capture."
Faculty News

The DHL Global Connectedness Index, joint research by Professor Pankaj Ghemawat, Senior Research Scholar Steven Altman and Associate Research Scholar Phillip Bastian, is referenced

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Excerpt from The Economist -- "Pankaj Ghemawat of NYU Stern School of Business, one of the authors of the DHL report, sees a 'semi-globalised' world in which international threats and opportunities matter but most business activities take place domestically. For most firms, this will mean supply chains will need to become not just shorter, but also faster and smarter."
Faculty News

Professor Ari Ginsberg underscores the importance of companies "upskilling" their employees

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Excerpt from CBS News -- "'Digital talent now is not a luxury anymore. It's something that companies need just to survive,' said New York University business professor Ari Ginsberg."
Faculty News

Professor Allen Adamson highlights the benefits of small subscriptions in delivering customer loyalty

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Excerpt from ICAS -- "'The key driver is that you want to be able to lock in your most loyal customers and to get them to use you as often as possible and to get them out of the market,' said Allen Adamson, Adjunct Associate Professor at New York University’s Stern School of Business. 'Even if you’re losing money – it’s a loss leader. They will buy something else once in a while, but they won’t change their habits.'"
Faculty News

Professor Theresa Kuchler is interviewed about her joint research with Professor Johannes Stroebel on the impact of public transit travel times on social connections

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Excerpt from WIRED -- "Data from social media platforms like Facebook has given scientists unprecedented glimpses into human relationships and how they’re formed, says Theresa Kuchler, a coauthor of the paper and assistant professor of finance at NYU’s Stern School of Business who studies how people make economic decisions."
Faculty News

Professor Michael North's joint research on ageism is spotlighted

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Excerpt from Psychology Today -- "Stanford University’s Ashley Martin teamed up with New York University’s Michael North and Columbia University’s Katherine Phillips (2019) to put ageist stereotypes to the test with these more behavioral methods, studying as well the interaction between ageism and sexism."
Faculty News

Professor Michael Posner shares his views on the State Department's creation of a Commission on Unalienable Rights

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Excerpt from The Washington Post -- “'We don’t need this commission,' said Michael Posner, the State Department’s assistant secretary for DRL from 2009 to 2013. 'What we need is for the U.S. government, the secretary of state and the president to abide by and uphold international human rights standards we already have adopted.'"
Faculty News

In a video interview, Professor Irv Schenkler discusses Boeing's public response to incidents involving its 737 Max planes

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Excerpt from Tech Insider -- (4:00) "Had they opened up, had the CEO or another senior executive spoken to this more general sense of concern, indicating that the compnay is doing everything it can as soon as it can to find out more and will report back, that could have at least lessened the sense that the company was being evasive."
Faculty News

Professor Lawrence White comments on Deutsche Bank's plan to restructure its global operations

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Excerpt from The Washington Post -- “'The crisis heightened the realization than non-U. S. large financial intuitions like Deutsche were even more fragile, had even less capital than was true of major U.S. banks,' said Larry White, a professor at NYU Stern School of Business. 'Deutsche may well be too big to fail, too big to manage effectively.'”
 
Faculty News

In a live interview, Professor Arun Sundararajan discusses why a tech tax in France will reinforce escalating trade tensions between the US and the European Union

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Excerpt from CNBC -- "I think [a tax on tech firms] is going to reinforce the ongoing trade war between the US and the European Union... I don't think it will be focused exclusively on tech."
Faculty News

Professor Paul Hardart offers insight into why Marvel's re-release of Avengers: Endgame is beneficial to the brand and outweighs any incremental marketing costs

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Excerpt from Marketplace -- "And according to Paul Hardart, director of the entertainment, media and technology program at the New York University Stern School of Business, Marvel has such a loyal fanbase that the 'Avengers: Endgame' re-release is probably a great idea, and one that isn’t going to cost very much to promote."
Faculty News

Joint research by Professors Tülin Erdem, Vishal Singh and PhD candidate Poppy Zhang on how consumers favor brands that help refugees is spotlighted

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Excerpt from BizEd Magazine -- "'These findings indicate that businesses can view these efforts as more than just philanthropy,' says Tülin Erdem, co-author of the report and chair of NYU Stern’s marketing department. A company’s support of refugees 'impacts brand image and consumer brand purchase behavior positively,' says Erdem. The survey results are consistent with other research that shows an increasing number of consumers prefer socially responsible brands."
 

Faculty News

Professor Deepak Hegde offers advice to entrepreneurs who are looking to scale startup companies

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Excerpt from Business Insider -- "That's according to Deepak Hegde, associate professor of management and organizations at New York University. Hegde also directs Endless Frontier Labs, which helps technology and science startups scale. (One alum is Analytical Flavor Systems, a machine-learning and artificial-intelligence platform that predicts individual taste profiles that's now being leveraged to design boutique bread flavors.)"

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