Professor Theresa Kuchler is interviewed about her joint research with Professor Johannes Stroebel on the impact of public transit travel times on social connections
Professor Michael North's joint research on ageism is spotlighted
Professor Michael Posner shares his views on the State Department's creation of a Commission on Unalienable Rights
In a video interview, Professor Irv Schenkler discusses Boeing's public response to incidents involving its 737 Max planes
Professor Lawrence White comments on Deutsche Bank's plan to restructure its global operations
In a live interview, Professor Arun Sundararajan discusses why a tech tax in France will reinforce escalating trade tensions between the US and the European Union
Professor Paul Hardart offers insight into why Marvel's re-release of Avengers: Endgame is beneficial to the brand and outweighs any incremental marketing costs
Joint research by Professors Tülin Erdem, Vishal Singh and PhD candidate Poppy Zhang on how consumers favor brands that help refugees is spotlighted
Excerpt from BizEd Magazine -- "'These findings indicate that businesses can view these efforts as more than just philanthropy,' says Tülin Erdem, co-author of the report and chair of NYU Stern’s marketing department. A company’s support of refugees 'impacts brand image and consumer brand purchase behavior positively,' says Erdem. The survey results are consistent with other research that shows an increasing number of consumers prefer socially responsible brands."
Excerpt from BizEd Magazine -- "'These findings indicate that businesses can view these efforts as more than just philanthropy,' says Tülin Erdem, co-author of the report and chair of NYU Stern’s marketing department. A company’s support of refugees 'impacts brand image and consumer brand purchase behavior positively,' says Erdem. The survey results are consistent with other research that shows an increasing number of consumers prefer socially responsible brands."