Faculty News
Professor Priya Raghubir's joint research on payment options and spending behavior is cited
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Excerpt from MarketWatch -- "A 2008 study from New York University professor Priya Raghubir and University of Maryland, College Park professor Joydeep Srivastava tested whether people approached other forms of payment similar to how they used credit cards. Their study found that consumers spent more when they were given scrip, a form of a stored-value certificate, rather than cash."
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