Faculty News
Professor Thomaï Serdari shares her perspective on how the Nordstrom Anniversary Sale is causing confusion among customers
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Excerpt from Retail Dive -- "'There is something off-balance on how the various tiers of loyalty membership have been structured,' Serdari told Retail Dive in an email. A Member is 'probably an occasional shopper who enjoys the brand association,' and then 'there is a considerable "spend" difference between Insiders and Influencers (from $500/year to $2000/year) that truly differentiates regular beauty shoppers from apparel devotees,' she noted."
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