Faculty News
—
Prof. David Poltrack on targeting TV commercials based on age
—
![](/sites/default/files/styles/192w_x_144h/public/assets/images/con_034280.gif?h=cd55d432&itok=VJ_Wnge5)
Excerpt from Big Hollywood -- “There is no link, none, between the age of the specified demographic delivery of the campaign and the sales generated by that campaign.”
Faculty News
—
![](/sites/default/files/styles/192w_x_144h/public/assets/images/con_034280.gif?h=cd55d432&itok=VJ_Wnge5)
Excerpt from Big Hollywood -- “There is no link, none, between the age of the specified demographic delivery of the campaign and the sales generated by that campaign.”