Faculty News

Prof. David Poltrack on targeting TV commercials based on age

Excerpt from Big Hollywood -- “There is no link, none, between the age of the specified demographic delivery of the campaign and the sales generated by that campaign.”
Faculty News

A seminar on the US and European bank recovery plans, featuring Prof. Viral Acharya, is highlighted

Excerpt from International Finance Law Review -- "IFLR, Morrison & Foerster and the NYU Stern School of Business recorded a free web seminar on February 1 looking at the differences between European and US bank recovery and resolution plans."
Faculty News

Prof. Jonathan Haidt's book, "The Happiness Hypothesis," is cited

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Excerpt from Forbes -- " ... books I originally found in the self-help section and consider among the best on my bookshelf: 'Stumbling on Happiness' by Dan Gilbert; 'The Happiness Hypothesis' by Jonathan Haidt; and 'Flow' by Mihaly Csikszentmihalyi."
Faculty News

An op-ed by Prof. Evan Shapiro on TV remakes

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Excerpt from The Huffington Post -- "I claim that TV Remakes are bad juju, because I have done the research, and it is simply, conclusively, unquestionably, factually true."
Faculty News

Prof. William Baumol's theory, Cost Disease, is applied to the healthcare industry

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Excerpt from The Guardian -- "While some industries might be able to do things more efficiently through management being freed to downsize and respond to market incentives, healthcare is different. This effect is known as Baumol's cost disease, after the New York University economist William Baumol."
Faculty News

Prof. Aswath Damodaran on Mark Zuckerberg's management of Facebook

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Excerpt from The Wall Street Journal -- “You’re buying [Mr. Zuckerberg’s] stewardship for as long as he chooses to run the company, and that might be too long. To justify the price, you have to assume the management will always be managed to perfection."
Faculty News

Prof. Paul Romer on people moving out of poverty in China

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Excerpt from CNN blog -- "Since 1979 about 600 million people – or 10% of the entire population of the planet – have escaped poverty in China, according to the World Bank, a feat more successful 'than all the aid programs we have seen throughout the world,' as Stanford economist Paul Romer put it."
Faculty News

Prof. Richard Sylla on the history of US interest rates

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Excerpt from The Wall Street Journal -- "The US last faced a prolonged period of low rates in the 1940s and early 1950s, when the Treasury Department ordered the Fed to keep rates low so it would be easier to repay World War II borrowing, says New York University economic historian Richard Sylla."
Faculty News

Prof. Nouriel Roubini's stock market predictions are referenced

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Excerpt from The Huffington Post -- "The Dow Jones Industrial Average on Friday ended at its highest level since May 2008, back when the Global Financial Crisis was still just a twinkle in Nouriel Roubini's eye."
Faculty News

Prof. Edward Altman's Z-Score Plus Web App is highlighted

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Excerpt from Seeking Alpha -- "To determine just how bad a spot Patriot Coal's earnings miss puts them in, I utilized the Altman Z-Score + Web App, developed by a mobile financial app start-up, Business Compass LLC, in collaboration with Professor Edward Altman."
Faculty News

Prof. Aswath Damodaran will present at a "Texas Law Review" symposium in February

Excerpt from UT Law -- "The Texas Law Review is holding a symposium entitled 'Reshaping Capital Markets and Institutions: Twenty Years On' at the University of Texas School of Law on Friday, February 24, and Saturday, February 25, 2012."
Faculty News

Prof. Jonathan Haidt's research on morality and politics is featured

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Excerpt from The Atlantic -- "Haidt et al. have ranked responses to a set of online public opinion surveys to show where self-described liberal/moderates differ most sharply from conservative/moderates."
Faculty News

Prof. Justin Kruger's research on conveying emotion via email is referenced

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Excerpt from Financial Times -- "Academic studies, such as the work of Justin Kruger of New York University and Nicholas Epley of the University of Chicago, have shown that email conveys emotion very poorly. Sarcasm, for example, does not come across easily in email."
Faculty News

Cantor Fitzgerald Chairman and CEO Howard Lutnick on Prof. Amity Shlaes's book, "The Forgotten Man"

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Excerpt from Crain's New York Business -- “We all know about the Depression, but there's so much about it that's new to us and which we can learn from if we only take a look."
Faculty News

In an op-ed, Nobel Laureate Prof. Thomas Sargent says Europe can learn a lesson from US history

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Excerpt from The Wall Street Journal -- "It was by refusing to bail out the states a second time in the 1840s that the United States preserved its federal system, with substantial fiscal independence for state governments. Facing a similar moment, Europe might learn from our experience."
Faculty News

Prof. Aswath Damodaran on the S&P's implied equity risk premium

Excerpt from BVWire News -- "Professor Aswath Damodaran (NYU Stern School of Business) has just updated the implied equity risk premium (ERP) for the S&P 500 to 6.04% at the start of 2012, up from 5.20% at the start of last year."
Faculty News

Prof. Aswath Damodaran on how to value a brand

Excerpt from Business2Community.com -- "Damodaran noted that the key number driving the valuation is the companies’ operating margins — Coca-Cola’s margin is 15.57%, while Cott’s is 5.28%."
Faculty News

Prof. Stephen Brown's research on hedge fund managers is referenced

Excerpt from The Columbia Star -- "According to research from New York University’s Stern School of Business, as reported in The Columbia Star in late 2009, one in five hedge fund managers misrepresents her (or his) fund or its performance to investors during formal due diligence investigations."
Faculty News

Prof. Arjun Mathrani is cited as a member of the Principal Financial Group Inc.'s board

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Excerpt from Associated Press -- "The appointment increases the Principal board to 12 members until the May annual meeting, when board member Arjun Mathrani plans to retire returning the board back to 11."
Faculty News

Prof. Joe Magee on questions to ask your boss in order to boost your success at work

Excerpt from Professional Manager -- "10 questions is all it takes to give you crucial insight into your boss and boost your success at work, says professor Joe Magee of New York University’s Stern School of Business."
Faculty News

Prof. Jonathan Haidt on the psychological underpinnings of our culture

Excerpt from Bill Moyers -- “When it gets so that your opponents are not just people you disagree with, but… the mental state in which I am fighting for good, and you are fighting for evil, it’s very difficult to compromise."
Faculty News

Research Scholar Robert Frank on taxing the wealthy

Excerpt from Justia Verdict -- "In addition, as the economist Robert Frank pointed out in a column in last Sunday’s 'New York Times,' charging relatively high tax rates on wealthy people’s income—regardless of its source—will not discourage them from trying to earn more money, so long as the tax rates apply uniformly to all rich people."
Faculty News

In an op-ed, Prof. Amity Shlaes says to lower taxes on the rich

Excerpt from Bloomberg -- "Voters have no reason to endorse a tax cut that’s not for them. The group that pays high rates represents an electoral minority."
Faculty News

Prof. Scott Galloway and L2's five predictions for the "Prestige 100 brands" are featured

Excerpt from Portfolio.com -- "Get to know Tumblr, Instagram, and Pinterest. Several emerging platforms offer visual opportunities that fit hand in glove with most prestige brands' digital marketing strategies, says L2."

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