Faculty News
Prof. Adam Alter's research finds having an easy-to-pronounce name can help you succeed
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Excerpt from MSNBC -- “'People tend to feel more positive about things that are easy to process mentally, and with work colleagues that means better relationships,' said Adam L. Alter, an assistant professor of marketing at New York University’s Stern School of Business."
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Additional coverage appeared in The Globe and Mail.
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Additional coverage appeared in The Globe and Mail.