Faculty News

Prof. Scott Galloway believes Instagram will become the most powerful social media platform

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Excerpt from Bloomberg -- "The percentage of the traffic you get from Facebook to a retailer does not convert at a high rate. The traffic is what we could call low-grade traffic. Whereas, the traffic coming off of Instagram tends to convert at a high rate and have a higher average order value when people do buy."
Faculty News

Prof. David Yermack's research on shareholder meetings is highlighted

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Excerpt from The New York Times -- "In the study, titled 'Evasive Shareholder Meetings,' David Yermack, a New York University professor of finance, and Yuanzhi Li, a finance professor at Temple University, said they used 'the geography of meetings as a proxy for the evasiveness of management.' Compiling data on nearly 10,000 annual meetings held by more than 2,300 publicly traded companies from 2006 to 2010, they found that companies that held meetings at least 50 miles away from their headquarters and 50 miles away from a major airport generally underperformed the stock market by about 7 percent over the next six months."
Faculty News

Prof. Foster Provost's book, "Data Science for Business," is highlighted

Excerpt from Gigaom -- "Part of a data scientist’s role is to automate his or her own work, leading to tools like prediction APIs. But these APIs are starting to replace data scientists in some areas, and that should be considered a good thing. We are now in the era of big data 2.0, as defined by Foster Provost and Tom Fawcett in Data Science for Business."
Faculty News

Prof. Arun Sundararajan is profiled

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Excerpt from Next City -- "How does it feel to become the first public intellectual of the Age of the Sharing Economy? 'It feels good,' Sundararajan says with a laugh. It’s gratifying that his ideas are having an impact, but he sees in it a responsibility: More academics should think about shepherding 'good thinking' into public policy and social change. 'It’s something I’ve prioritized to some extent.'"
Faculty News

In an op-ed, Prof. Michelle Greenwald discusses innovation and customer touchpoints

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Excerpt from Forbes -- "From little butter almond flavored pastries that come free with each coffee at Financier shops in New York City, to free hemming of pants over $29.95 at Uniqlo, to free Cosmos served at Dashing Diva nail salons in New York City, customer touchpoints can be powerful differentiators vs. competitors and can also generate significant buzz and earned media!"
Faculty News

Prof. Aswath Damodaran on Apple's most recent earnings report

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Excerpt from Irish Times -- "Investors liked Apple’s latest earnings report, driving the stock from $525 to $600 (€379-€433). The big question, according to renowned valuation expert Aswath Damodaran, is why. Damodaran, an Apple shareholder, valued the company at $649 prior to the earnings report and $648 afterwards. There was nothing new; it reported low revenue growth and continued pressure on margins while the announcement regarding stock buybacks and dividends had little impact on Damodaran’s valuation."
Faculty News

Prof. Michael Spence is interviewed on China's economic future

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Excerpt from South China Morning Post -- "'When I look at China, to the extent that the data permits it, I look at the shifting structure of the economy and to the extent that one can do this from a distance sometimes, to look at the reforms that seem to me to be the critical underpinnings to support the structural transformation. At least on a short-term horizon, that is more important than the growth,' Spence said."
Faculty News

Prof. Aswath Damodaran's blog post on Facebook's IPO lockup is cited

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Excerpt from USA Today -- "After all, shares of Facebook, too, struggled following its first two lockup expirations. Shares of the social networking company fell 5% and 3% respectively following the first two lockup expirations, says Aswath Damodaran, professor of finance at the Stern School of Business at New York University."
Faculty News

Prof. Joel Hasbrouck on the role of high-frequency trading in the 2010 Flash Crash

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Excerpt from CNNMoney -- "'High-frequency traders on May 6 accelerated the decline, while a specialist would have been prohibited from doing so,' said Joel Hasbrouck, a professor at New York University."
Faculty News

In an op-ed, Prof. Arun Sundararajan calls for a new regulatory framework for the sharing economy

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Excerpt from The New York Times -- "We need to create a new regulatory framework for online service providers, balancing their lower risks with appropriately designed safeguards."
Faculty News

Prof. Eitan Muller is interviewed about innovation

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Excerpt from CKGSB Knowledge -- "We can quantify the dollar value of innovation. And I think that’s one of the major issues that many managers face. They have to find out whether they should to put more money into the R&D or stop it. That’s a major decision and that depends on expected value of that innovation which we can quantify."
Faculty News

Vice Dean Adam Brandenburger's talk on game theory at a Raising the Bar event is featured

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Excerpt from The Chronicle of Higher Education -- "Listening to a topic like game theory in a bar made it seem less forbidding, said Makeda Yohannes, a Columbia freshman. The talk on game theory was delivered by Adam M. Brandenburger, a professor of business economics and strategy at NYU who spoke from behind a foosball table."
Faculty News

Prof. Luis Cabral on Portugal's bailout exit

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Excerpt from The New York Times -- "'My estimate is that we are considerably better off than we would have been had the program not been implemented,' said Luís Cabral, a Portuguese economist and professor at New York University. 'The death spiral that was predicted for the Portuguese economy failed to materialize.'"
Faculty News

Prof. Nouriel Roubini's comments at the Milken Institute's Global Conference are highlighted

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Excerpt from CNBC -- "Nouriel Roubini, the chairman of Roubini Global Economics a professor at the Stern School of Business at New York University, warned that global central banks could cause the next crisis if they continue to use monetary policy to stimulate growth. 'The risk is that they exit too late and they cause the mother of all bubbles," Roubini said. "We saw what happened last time around: Every boom and bubble eventually leads to a bust and a crash.'"
Faculty News

Prof. David Yermack on virtual currencies

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Excerpt from The Boston Globe -- "Cryptocurrencies—virtual tokens that are generated through complex mathematical computing feats and traded online—are at an inflection point. There are more than 200 currently ranked on the website Crypto-Currency Market Capitalizations, with some 10 to 20 new ones, David Yermack of NYU’s Stern School of Business said, appearing every week."
Faculty News

Prof. Adam Alter's presentation on marketing in Melbourne, Australia, is featured

Excerpt from Smart Company Australia -- "Drawing on a number of studies, Alter put forward the case that bursts of ‘artificial complexity’ can shake people out of their stupor. In a sense, the occasional wave in otherwise flat surf can force us to concentrate a little harder."
Faculty News

Prof. Priya Raghubir discusses corporate social responsibility

Excerpt from The Michael S. Robinson Show -- "Corporate social responsibility usually works well when it's also in the company's interest to do exactly what it is doing. A great example is Gap. Gap sources a lot of its clothes and materials and so on from Africa, so they had a CSR intiative towards improving the health of villages where they source some of their materials, which is a really good idea because it reduces some of their own healthcare spending, it reduced turnover in the company, it reduced employee mortality, all of which improved their bottom line in the longer term, but it was also extremely helpful to the community."
Faculty News

Prof. Stijn Van Nieuwerburgh on the cost of renting vs. buying

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Excerpt from The Wall Street Journal -- "Renters, for example, don't pay property taxes, homeowner's insurance and, in most cases, maintenance costs. These expenses can cost homeowners about 3% of the price of their home annually, experts say. While those costs can be folded into monthly rent, apartment renters often pay a smaller share as landlords spread the costs among many tenants, says Stijn Van Nieuwerburgh, director of the Center for Real Estate Finance Research at New York University."
Faculty News

Prof. Scott Galloway on the rising competition for Instagram

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Excerpt from Financial Times -- “'These companies are hot on the heels of Instagram, and keen for first-mover advantage in the nascent field of visual social commerce,' says Scott Galloway, founder of L2. 'Regardless, Instagram remains head and shoulders above the competition. In under two years, it has become the most powerful social media platform for visual-based branding in the world,' he said."
Faculty News

Prof. Michael Spence's research on job growth in the United States is cited

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Excerpt from The Atlantic -- "In fact, as Michael Spence's research has shown, about 90 percent of job growth went to such 'untradable' sectors between 1990 and 2007. These industries are mostly gaining jobs, not shedding them."
Faculty News

Prof. Vasant Dhar's research on data science is featured

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Excerpt from The Wall Street Journal -- "One of the best papers on the subject is Data Science and Prediction by Vasant Dhar, professor in NYU’s Stern School of Business and Director of NYU’s Center for Business Analytics. The paper was published in the Communications of the ACM in December 2013. 'Use of the term data science is increasingly common, as is big data,' Mr. Dhar writes in the opening paragraph. “But what does it mean? Is there something unique about it? What skills do data scientists need to be productive in a world deluged by data? What are the implications for scientific inquiry?"
Faculty News

Prof. Anindya Ghose on Hulu's "in-stream purchase" advertising option

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Excerpt from USA Today -- "With the inundation of online ads, marketers are realizing that their standard ways of advertising are not always effective, said Anindya Ghose, marketing professor at NYU's Stern School of Business. 'I think we will see more of these novel, interactive ads in the next few years,' Ghose said."
Faculty News

Profs. Luke Williams and Hilary Gosher evaluate Admittedly, a new business

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Excerpt from Fox Business -- "I'd want to see the results of some small-scale experiments. I think it's great you've got these pilots lined up, but I think they're going to be really important. You've got to ask what resources do you need to complete these pilots, what questions do you need answered, and how do you measure the success of these mini-pilots, because that's going to dictate how you scale this up."
Faculty News

Prof. Robert Whitelaw on the recent NYPD and FDNY pension payment error

Excerpt from New York Daily News -- "The city would have also lost interest — about $175,000 worth — on the $300 million if they had let the money go, according to Professor Robert Whitelaw, the chair of the finance department at NYU’s Stern School of Business."
Faculty News

Prof. Adam Alter shares insights from his book, "Drunk Tank Pink"

Excerpt from Real Simple -- "Blue may reduce criminal behavior. After officials near Kyoto, Japan, installed blue streetlights in dangerous neighborhoods in 2005, the overall crime rate fell by 9 percent. It turns out, says Alter, that 'the lights mimic those atop police cars and seem to imply that the police are watching.'"

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