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Excerpt from The Wall Street Journal -- "Psychologists have long known that different cultures tend to think differently. In China and Japan, people think more communally, in terms of relationships. By contrast, people are more individualistic in what psychologist Joseph Henrich, in commenting on the new paper, calls 'WEIRD cultures.' WEIRD stands for Western, educated, industrialized, rich and democratic. Dr. Henrich's point is that cultures like these are actually a tiny minority of all human societies, both geographically and historically. But almost all psychologists study only these WEIRD folks."

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