Faculty News
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Professor Paul Hardart is interviewed for a story on viewer brand awareness among streaming services
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Excerpt from Morning Consult -- "Hardart said this may be a competitive strategy to lure subscribers. As companies pursue recognizable intellectual property — citing Amazon Prime Video’s work developing a 'Lord of the Rings' television series as an example — the networks and streaming services are 'finding things that are brands themselves that will bring their people in to get the service,' he said."
Faculty News
Professor Paul Hardart is interviewed for a story on viewer brand awareness among streaming services
—
Excerpt from Morning Consult -- "Hardart said this may be a competitive strategy to lure subscribers. As companies pursue recognizable intellectual property — citing Amazon Prime Video’s work developing a 'Lord of the Rings' television series as an example — the networks and streaming services are 'finding things that are brands themselves that will bring their people in to get the service,' he said."