Faculty News
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Prof. Vishal Singh's research on how conservativism is reflected in purchasing decisions is featured
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Excerpt from The Wall Street Journal -- "A trio of business professors studied six years of supermarket purchases in counties covering nearly half the U.S. population and found that, when it comes to groceries, conservatives like established national brands—and are significantly less likely to try new items."
Faculty News
Prof. Vishal Singh's research on how conservativism is reflected in purchasing decisions is featured
—
Excerpt from The Wall Street Journal -- "A trio of business professors studied six years of supermarket purchases in counties covering nearly half the U.S. population and found that, when it comes to groceries, conservatives like established national brands—and are significantly less likely to try new items."