Press Releases
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The Topmost Positions Are Not Always Most Profitable for Advertisers in Search Engine Auctions
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In their new research paper entitled, “An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets,” NYU Stern Professors Anindya Ghose and Sha Yang challenge the prevailing viewpoint that the topmost positions are always the most profitable ones for advertisers in search engine auctions.
Press Releases
—
In their new research paper entitled, “An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets,” NYU Stern Professors Anindya Ghose and Sha Yang challenge the prevailing viewpoint that the topmost positions are always the most profitable ones for advertisers in search engine auctions.