Faculty News
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Professor Scott Galloway discusses Amazon's place in the fashion retail ecosystem
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Excerpt from Racked -- "'Amazon’s algorithm is complicated,' says Galloway, 'but it generally favors what sells the most. So if you search booties, it’ll likely show you what’s three years old, and not the new shoes sold on Macy’s or Net-a-Porter. That’s not great for fashion labels constantly putting out new collections.'"
Faculty News
—
Excerpt from Racked -- "'Amazon’s algorithm is complicated,' says Galloway, 'but it generally favors what sells the most. So if you search booties, it’ll likely show you what’s three years old, and not the new shoes sold on Macy’s or Net-a-Porter. That’s not great for fashion labels constantly putting out new collections.'"