Faculty News
In an op-ed, Research Professor Alejandro Ruelas-Gossi highlights four factors indicating that a company is on an innovation plateau
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Excerpt from the Harvard Business Review -- "Almost all customers want their products to be as inexpensive as possible. So firms try to respond to this by delivering the value that they think their customers want. But great CEOs understand that the responsibility of defining greatness is the firm’s, not the customer’s."
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