Faculty News

In an op-ed, Prof. Anindya Ghose outlines the benefits and pitfalls of crowdsourcing

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Excerpt from The Wall Street Journal -- "The nature of work itself is dramatically changing due to the concept of an ‘on-demand’ workforce. Studies have predicted that up to 40% of the U.S. workforce population will be part of this ‘on-demand’ labor pool (contractors, freelancers and temp workers) within the next six years. The primary motivation for companies to crowdsource, whether for labor, design, ideas or funding, is to reduce costs in a challenging economic environment, as well as to harness the skills, collective knowledge and wisdom of the crowds to complement the skills of their employees."
Faculty News

Prof. Thomaï Serdari on the emergence of single-category retailers that build their brands online

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Excerpt from WWD -- "'It’s legitimate that customers have been very disappointed with large brands and their customer relationships. Someone has had to come in,' said Thomaï Serdari, brand strategist and adjunct professor of marketing at New York University’s Leonard N. Stern School of Business. 'The customers felt quite alienated or disconnected and didn’t feel that brands spoke to them. That is what initiated this.'"
Faculty News

Prof. Anindya Ghose discusses CVS and Rite Aid's rejection of Apple Pay

Excerpt from Bloomberg -- "'This act by CVS and Rite Aid heralds the advent of the imminent battle in the mobile pay system,' Anindya Ghose, a marketing and information-technology professor at New York University, said yesterday in an e-mail."
School News

Transfernation, a nonprofit co-founded by Stern undergraduate student Samir Goel to fight hunger, is featured; Prof. Matthew Statler is quoted

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Excerpt from USA Today -- "Matthew Statler, a faculty mentor and director of business ethics and social impact programming at NYU’s Stern School of Business, believes Transfernation has immense potential to combat hunger locally and internationally. 'Food waste is a huge problem, but (Dehradunwala and Goel) have identified a unique and compelling angle of approach,' Statler says. 'They have made great strides developing the venture over the past year, and… can really make a difference in the years to come.'"
Faculty News

Prof. Lawrence White on blue chip stocks' recent earnings reports

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Excerpt from Marketplace -- "Historically, they were big, well-known companies, often in consumer goods, like Procter & Gamble, General Motors, General Electric and General Mills, says Lawrence White, an economics professor at the N.Y.U. Stern School of Business... But even blue chips can fall, says White, recalling General Motors' bankruptcy. 'The stock holders of the old General Motors came out with nothing,' he says."
Faculty News

Prof. Anindya Ghose on the future of Apple Pay

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Excerpt from Bloomberg Businessweek -- "Apple also needs to sell consumers on Pay. Anindya Ghose, an IT and marketing professor at New York University, says the company should play up what he considers Apple Pay’s greatest strength: the added security of its token system. Right after Apple’s iPad introduction event on Oct. 16, Cook said the payment service’s security and privacy, combined with its ease of use, will appeal to consumers. 'It takes some time to roll out to banks and merchants, but I think there will be an incredible pull from customers who want it,' he said. 'At the end of the day, a merchant always does what their customers want.'"
Faculty News

In an op-ed, Prof. Michelle Greenwald explains the effectiveness of subscription sample box services

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Excerpt from Forbes -- "For manufacturers, sample boxes away to give targeted consumers a taste, feel for, or experience with products they otherwise would probably not make the effort to get to know. There’s also far less competitive clutter in a sample box than visiting that product category section at retail, so the sampled brands have a much longer time for consumers to evaluate the selling messages on their packages. ROCKSBOX gives users who try the jewelry for a limited time, the option to purchase what they like for a reasonable price."
Faculty News

Prof. Luke Williams on the impact of the recent Apple iCloud hack

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Excerpt from Fox Business -- "The Apple brand has a lot of forgiveness. People are going to forgive them very quickly because they've got such a strong user base and it's an ecosystem that people feel locked into. I once heard it described as a prison you actually choose to go through because it's a closed system. So they're going to bounce back from this. Not a problem. I don't think it's going to have a real impact on the brand."
Faculty News

In a letter to the editor, Research Scholar Sarah Labowitz addresses worker safety in Bangladesh

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Excerpt from The New York Times -- "What Bangladesh needs is a global fund that pools resources from the global brands, local manufacturers, Western governments and the World Bank and International Monetary Fund. Acting alone, not one of these entities has the will or resources to get the job done. But together they may just succeed."
Faculty News

Prof. Aswath Damodaran on the impact of San Francisco's move to legalize Airbnb

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Excerpt from CNBC -- "'Politically, other cities will be pushed to do what San Francisco did, because more people will want to rent out their houses and cars,' said Aswath Damodaran, professor of finance at NYU Stern School of Business."
Faculty News

Prof. Scott Galloway discusses the future of the Oscar de la Renta brand

Excerpt from Bloomberg -- "In 2010, de la Renta quietly sold an approximately 20 percent stake to GF Capital Management & Advisors to provide additional financing to launch a beauty business and open more stores. To leverage its brand, the company will need more capital, said Scott Galloway, who teaches marketing at New York University’s Stern School of Business. He said the brand could be valued at as much as $1 billion if it can attract less well-heeled shoppers and said a strategic buyer or private equity firm might bite."

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Faculty News

Prof. JP Eggers explains how big cap companies can become risk-averse

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Excerpt from CNBC -- "...when firms do well for a long period of time and grow to become these big cap firms, that creates a lot of political power, a lot of political capital for the divisions that have a lot of strength. Those divisions then want to keep that power, resist that change as the market changes around them, and that kind of leads to the inertia in the organization. ... because by trying to be efficient in making good decisions and avoiding big bad, risky gambles, they then weed out potentially good risky projects and that kind of makes them look like they're being very risk-averse."
Faculty News

Prof. Robert Salomon on IBM's sale of its chipmaking business to GlobalFoundries

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Excerpt from Marketplace -- "'If you only look at the headline cash number, you are missing a lot of the story,' says Rob Salomon, professor at the NYU Stern School of Business... 'As a matter of fact, there’s another example where this happened, which is Daimler-Chrysler’s spin-off of Chrysler. In effect, Daimler paid Cerberus to take Chrysler off its hands,' Salomon says."
Faculty News

Prof. Robert Engle discusses recent stock market volatility

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Excerpt from Fox Business -- "We've had about two weeks of spectacularly high volatility. However, when you think about it, it's only high relative to the last two years. We haven't seen this for two years. Before that, we had the financial crisis, which makes this small... There's uncertainty about the future. And then, a news event comes along and it moves the markets... The thing that I thought was the new piece of information was that Europe looked worse than it had. Germany was slowing down and Angela Merkel said that we better tighten our belts, which I think the markets thought was just the wrong answer."
Faculty News

Prof. Scott Galloway discusses Yahoo CEO Marissa Mayer's upcoming investor conference call

Excerpt from Bloomberg -- "The call is 'critical,' said Scott Galloway, a professor of marketing at New York University’s Stern School of Business. 'Is she going to have the wind at her back or in her face?'"
Faculty News

In an op-ed, Research Scholar Sarah Labowitz outlines what needs to be done to increase worker safety in Bangladesh

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Excerpt from The Guardian -- "The accomplishments Roberts highlights in conducting inspections and identifying factory safety hazards are important. But workers and factory owners need to know next steps. Brands and retailers should work with Bangladeshi manufacturers, the government of Bangladesh, foreign governments, and development organisations to advance a comprehensive approach – underwritten by significant funding – to upgrade the entire export garment sector."
School News

Stern's EMBA program is highlighted in a story on the diversification of Executive MBA enrollees; Heather Daly is quoted

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Excerpt from Financial Times -- "The freedom of self-financing, combined with the implementation of the latest networking and teaching technology, has meant the top programmes increasingly are attracting students from outside their traditional catchment area. At NYU Stern, for example, the school’s EMBA is populated by participants from Florida, Illinois, Texas and even California, says Heather Daly, head of the EMBA."
School News

Stern's TRIUM program is ranked #1 by the Financial Times

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Excerpt from Financial Times -- "For the first time in six years, a new challenger has topped the FT’s ranking of executive MBA programmes. The 2014 ranking of 100 programmes for working senior executives is headed by Trium, run by HEC Paris, the London School of Economics and Stern School of Business at New York University."
Faculty News

Research Scholar Solly Angel's research on population density in Manhattan is mentioned

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Excerpt from Salon -- "A working paper by Solly Angel and Patrick Lamson-Hall, 'The Rise and Fall of Manhattan’s Densities, 1800-2010,' touches on all of these issues in its quest to chart two centuries of settlement patterns on the island. Angel, a professor at NYU’s Stern Urbanization Project, and Lamson-Hall, a research scholar at the same, show that historical density is not as simple as dividing population by area — and above all, that it is only tenuously related to the architectural profile of the city."
Faculty News

Prof. Xavier Gabaix's research on the stock market is featured

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Excerpt from MarketWatch -- "...we’re kidding ourselves if we think that market reforms will be able to prevent [stock market crashes]. The only real solution is to devise investment strategies with the knowledge that big daily drops are unavoidable. These truths are what emerge from academic research into the frequency of market crashes. That research traces to 'Institutional Investors and Stock Market Volatility,' a study conducted a decade ago by Xavier Gabaix, a finance professor at New York University, and three scientists at Boston University’s Center for Polymer Studies: H. Eugene Stanley, Parameswaran Gopikrishnan, and Vasiliki Plerou."
Faculty News

Prof. Thomaï Serdari explains the importance of cultural immersion for luxury marketers

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Excerpt from Luxury Daily -- "'What is missing is cultural insight that needs to be internal,' Ms. Serdari said. 'To either partner with people who are bicultural–which is very different than bilingual, by the way–or to hire talent because even though it is expensive, [brands] will have much more return on their investment in the long term if [they] really have people who interpret who the local celebrity is, what TV show is watched, is there a Gossip Girl in Brazil, for example,' she said. '[Brands should ask], are we going to showcase our merchandise with that particular platform? Why or why not?'"
Research Center Events

TRIUM Discussion on Entrepreneurial Projects and Capstone Stories

More than 20 TRIUM Global Executive MBA program alumni and students gathered at NYU Stern on Wednesday, October 15, to hear about and discuss their entrepreneurial projects and Global Incubator Capstone stories
Faculty News

Prof. Pankaj Ghemawat discusses Nobel Laureate Jean Tirole's early research

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Excerpt from Harvard Business Review -- "'When I was just starting at HBS [as a professor] in 1983, Fudenberg and Tirole were kind of the reigning duo of young theorists,' says Pankaj Ghemawat, who now teaches at NYU’s Stern School and the IESE Business School in Barcelona. 'Every single working paper of theirs was eagerly awaited.'"