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Excerpt from Economic Times -- "'The big benefit (of having one dominant seller) is that it enables them to fund discounts and dictate pricing policies in a very clever way,' said Anindya Ghose, professor of IT and marketing at New York University's Leonard Stern School of Business. 'They (WS Retail and Cloudtail) can suggest the discount amounts to the sellers and in fact compensate the sellers for the actual discounts given, either directly (via debit notes) or indirectly (by waiving listing fees or commissions).'"

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