Faculty News
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Professor David Yermack's research on the impact of Michelle Obama's wardrobe choices is referenced
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![Business of Fashion logo Business of Fashion logo](/sites/default/files/styles/192w_x_144h/public/assets/images/businessoffashion192x144.jpg?h=cd55d432&itok=gNzkuMrp)
Excerpt from Business of Fashion -- "David Yermack, a professor of finance at New York University's Stern School of Business, famously tracked the correlation between what Michelle Obama wore and sales of the same or similar items in a study that was published in the Harvard Business Review. He determined the average value to a label of Obama wearing one of its products was $14 million."
Faculty News
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![Business of Fashion logo Business of Fashion logo](/sites/default/files/styles/192w_x_144h/public/assets/images/businessoffashion192x144.jpg?h=cd55d432&itok=gNzkuMrp)
Excerpt from Business of Fashion -- "David Yermack, a professor of finance at New York University's Stern School of Business, famously tracked the correlation between what Michelle Obama wore and sales of the same or similar items in a study that was published in the Harvard Business Review. He determined the average value to a label of Obama wearing one of its products was $14 million."