Faculty News
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Professor Henry Assael is interviewed about the consumer response to Gillette's "We Believe" campaign
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Excerpt from WIRED -- "Though some people have made hay on Twitter about never using Gillette again, Assael says buying habits, particularly with something as habitual as a razor, are hard to break. He estimates most people don’t really follow through with their threats to abandon a brand over controversies like this."
Faculty News
—
Excerpt from WIRED -- "Though some people have made hay on Twitter about never using Gillette again, Assael says buying habits, particularly with something as habitual as a razor, are hard to break. He estimates most people don’t really follow through with their threats to abandon a brand over controversies like this."