Faculty News
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Professor Allen Adamson emphasizes the need for innovation in the film industry
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Excerpt from Observer -- "'The movie theater industry needs to make it worthwhile for you to break the gravitational pull of your couch,' said Allen Adamson, an adjunct associate professor at New York University’s Stern School of Business and the author of Shift Ahead, which explores how brands stay relevant in today’s fast-changing world."
Faculty News
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Excerpt from Observer -- "'The movie theater industry needs to make it worthwhile for you to break the gravitational pull of your couch,' said Allen Adamson, an adjunct associate professor at New York University’s Stern School of Business and the author of Shift Ahead, which explores how brands stay relevant in today’s fast-changing world."