Faculty News

Prof. Jeffrey Carr identifies an essential element of branding

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Excerpt from The New York Times -- “'You can connect a brand to a product,' he said, 'but branding today is a lot more about emotional attachment.'”
Faculty News

In an op-ed, Prof. Adam Alter explains why some shoppers are impatient in advance of Black Friday

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Excerpt from The New Yorker -- "When you remind people that they’re deprived, they become drawn to whatever happens to be scarce nearby, as though possessing a scarce object corrects the imbalance. Of course, nature also plays a role in determining how people respond to scarcity, as do a number of other factors. Yet a lifetime of waiting also appears to teach you to snatch fleeting opportunities that other people might ignore."
Faculty News

Prof. Nouriel Roubini on economic sanctions in Iran

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Excerpt from Reuters -- "Nouriel Roubini, chairman of Roubini Global Economics and an economics professor at New York University's Stern School of Business said that at this stage, the sanctions lifted would not make a big difference. 'It will still be an economy severely constrained by the fact that most of the most important sanctions are still there and, rightly, the U.S. and great powers are cautious,' he said on the sidelines of a financial conference in Dubai."
Faculty News

Prof. Hal Hershfield explains how a country's age affects its approach to environmental issues

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Excerpt from NPR -- "Our thinking is that the countries who have a longer past are better able to see farther forward into the future and think about extending the time period that they've already been around into the distant future. And that might make them care a bit more about how environmental outcomes are going to play out down the line."
Faculty News

Prof. Robert Salomon shares management advice with a business owner

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Excerpt from Financial Times -- "Transparency generally benefits employees and the company. Management sets norms and expectations through its actions. If management establishes a record of being fair and honest, and consistently shows consideration by sharing information, employees will respond in kind, exhibiting similar behaviours in dealings with suppliers, customers, co-workers, etc."
Faculty News

Prof. Rosa Abrantes-Metz on the lack of oversight in the gold market

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Excerpt from Bloomberg -- “'There is a huge incentive for these banks to try and influence where the benchmark is set depending on their trading positions, and there is almost no scrutiny,' she said. Abrantes-Metz said the gold fix should be replaced with a benchmark calculated by taking a snapshot of trading in a market where $19.6 trillion of the precious metal circulated last year, according to CPM Group, a New York-based research company."
Faculty News

Dean Peter Henry emphasizes the importance of economic discipline, from his book, "Turnaround"

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Excerpt from World Financial Review -- "In contrast to what you might think, discipline in the context of economic reform does not mean adopting harsh or extreme positions, such as insisting on fiscal austerity. Nor does it mean seizing on any one particular malady and demanding that it become the central focus of economic policy. Rather, discipline in this context means: a sustained commitment to a pragmatic growth strategy, executed with a combination of temperance, vigilance, and flexibility that values the long-term prosperity of the entire population over the short-term enrichment of any particular group of individuals."
Faculty News

Prof. JP Eggers on Walmart's appointment of a new CEO

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Excerpt from Nightly Business Report -- "I think he's got the right portfolio of skills... he's been being groomed for a long period of time. They've gotten him into a number of different roles. They've had him in the international, they've had him in Sam's Club, he's been very involved in merchandising and store operations. As far as what they need to do, they really need to manage international growth effectively because they can very easily figure out how to fix things in same-store sales in the US, but figuring out how to open the new stores, get into those new countries and build up the new systems is a big piece of the plan going forward."
Faculty News

Prof. Gavin Kilduff's research on recording a happy memory before joining a new group is featured

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Excerpt from Lifehacker -- "The study, conducted by Gavin J. Kilduff of New York University and Adam D. Galinsky of Columbia University, found that people who were feeling happy after writing about a happy experience were rated higher by teammates than those who joined without being made to feel happy before introductions."
Faculty News

In an op-ed, Prof. Ingo Walter discusses the role corporate culture plays in the missteps of bankers

Excerpt from American Banker -- "No doubt the vast majority of bankers meet the implied fitness and properness requisites. But more than a few evidently do not. Taken together, the record suggests there's a significant subgroup that is attracted to the banking industry as a unique fast-track route to exceptional income and wealth, one that is rarely open to peers in engineering, medicine and (except for a infinitesimally small cohort) science and technology. Unlike these high-performance professions, some parts of banking have enabled large and immediate personal rewards that effectively derive from wealth-redistribution rather than wealth-creation."
School News

Stern's 2010-11 New Venture Competition Winner, CourseHorse, is featured

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Excerpt from Al Jazeera -- "It was a great opportunity for us here at NYU. About 250 teams enter every year and we thought, we're building this business, we're working full-time on it, we might as well jump into this competition and see what we can do. And over the course of the competition, we received a tremendous amount of feedback and guidance and we were fortunate enough to walk away with the prize."
Faculty News

Prof. Roy Smith on author Steven Mandis's suggestion that Goldman Sachs use a partnership structure

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Excerpt from Reuters -- “'I do think the system that (Mandis) suggested is pretty close to what they have at Goldman right now,' said Smith, a former Goldman Sachs partner himself, who cited that under the bank’s current compensation plan, partner-managing directors are paid a bonus amount equal to 1 percent of pre-tax earnings. In addition, should the bank suffer regulatory fines, they are also liable for part of the payment."
School News

Students participate in the "Give A Spit" campaign to grow the national bone marrow donor registry

Excerpt from Yahoo! Shine -- "Since its September launch, the Give A Spit campaign has registered over 1,000 people as bone marrow donors and, according to Colleen Wormsley, marketing associate for DoSomething.org, more than 9,000 people have signed up to host events through December 19. The most recent event, held this month in New York City at the New York University Stern School of Business, registered a majority of the 633-member freshman class."
School News

Stern's symposium on the digital future of higher education is featured

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Excerpt from Inc.com -- "The panelists, including NYU President John Sexton, Harvard Business School professor Clayton Christensen, and Codecademy CEO Zach Sims, among others, were charged with predicting the future of the traditional university. Will emerging technology and online learning dismantle the notion of 'college' as we know it?"
Research Center Events

NYU Start-Up Job Expo

On Thursday, November 21, NYU Stern will host the NYU Start-Up Job Expo, open to NYU students interested in connecting with exciting NYC start-ups.
Faculty News

Prof. Jason Greenberg on how small businesses can compete with larger chains during the holidays

Excerpt from Pittsburgh-Tribune Review -- "Generally speaking, small businesses should be cognizant of what they do better than their competition whether it is other small businesses or large chains,' said Jason Greenberg, an assistant professor in New York University's Leonard N. Stern School of Business. 'This might include having a more convenient location, better service or a layout that is more intuitive and easier to navigate than competitors. It may also be the case that small businesses carry products that larger retailers do not.'”
Research Center Events

The Future of Higher Education in a Digital Age

On November 20, Adam Brandenburger, Vice Dean for Innovation; Vasant Dhar, Professor and Chair of Stern’s IOMS group and Co-director of Stern’s Center for Business Analytics; Arun Sundararajan, Professor of Information, Operations and Management Sciences and NEC Faculty Fellow; and Mandy Osborne, with the Center for Business Analytics, hosted a symposium, The Future of Higher Education in a Digital Age.
Press Releases

NYU Stern MBA Students Win 2013 Interactive Launch Competition

A team of five NYU Stern MBA students won the Third Annual Interactive Launch Competition by presenting a business analysis and marketing strategy for multi-screen “TV anywhere” technology offered by ARRIS, a leading video technology supplier.
Faculty News

Prof. Ingo Walter's research on the investments of the wealthy is cited

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Excerpt from Financial Times -- "Indeed, [the wealthy] even handled the crisis of 2008 somewhat worse than the average investor. That is the message from a study of the portfolios of 115 wealthy US households, with an average net worth of $90m, from 2000 to 2009, carried out by a group of academics including Enrichetta Ravina of Columbia Business School, Luis Viceira of Harvard University and Ingo Walter of New York University’s Stern School of Business."
Faculty News

Prof. Vishal Singh on retail price wars during the holiday season

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Excerpt from Marketplace -- “'Some of these products, DVD players for $9.99, certain video games and so forth, those attract the right kind of people, so that’s where the competition is,' says Vishal Singh, marketing professor at New York University’s Stern School of Business. Singh says shopper data show people pick up other things along with those video games, making up for the markdowns. Price combat takes a toll on companies. But there’s a key difference from real war. Civilian bystanders in price wars do well."
Faculty News

Prof. Aswath Damodaran's blog post on valuing young companies is highlighted

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Excerpt from Bloomberg -- "Aswath Damodaran, a New York University finance professor who blogs at Musings on Markets, has a good piece aimed at knocking down misconceptions about valuing young companies: 'While it is true that there is more uncertainty about the future prospects of a young company than for a mature business, you can still make estimates of expected earnings and cash flows into the future and value the company, as I tried to do in these spreadsheets to value Tesla and Twitter. You can and should take issue with my assumptions and come up with your own values for both companies, but you cannot argue that these companies cannot be valued.'”
Faculty News

Prof. Anat Lechner explains why some workers are hesitant to use vacation days

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Excerpt from CNBC -- "The decline of the vacation day can be chalked up to the bad economy and rapid changes in the structure of the workforce, said Anat Lechner, a clinical associate professor of management and organizations at New York University's Stern School of Business. 'I think it's pure fear,' she said. 'And there's a very good reason for that.' The changes in the workforce have made many workers afraid that taking vacation days will make them vulnerable. 'Can they do without me?' workers might ask. Other factors are likely in play, she said. 'I'm not sure people can afford to go on vacations,' she said referring to the Staycation trend."
School News

The Mapping Mobile @NYUStern Conference is featured

Excerpt from Mobile Commerce Daily -- "During the 'Mapping the mobile path-to-purchase' session, a professor from UNC Kenan-Flagler along with executives from Sequent Partners and Kantar Retail discussed how mobile impacts consumers’ daily lives and how retailers can integrate mobile into both in-store and online efforts."
Faculty News

In an op-ed, Prof. Michael Spence outlines the barriers to global economic recovery

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Excerpt from Project Syndicate -- "The growth map of the global economy is relatively clear. The US is in a partial recovery, with growth at 1.5-2% and lagging employment. Europe as a whole is barely above zero growth, with large variations among countries, though with some evidence of painful re-convergence, at least in terms of nominal unit labor costs. China’s growth, meanwhile, is leveling off at 7%, with other developing countries preparing for higher interest rates."
Faculty News

Prof. Ari Ginsberg on Foursquare's business model

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Excerpt from Entrepreneur -- “'Convertible debt at this later stage sends a signal that [Foursquare’s] business model is still not proven enough, and they still need to work on it and significantly ratchet it up,' says Ari Ginsberg, professor of Entrepreneurship and Management at New York University's Stern School of Business. But he noted that this may have been Foursquare’s best option at the time -- else it fork over a greater percentage of the company's equity due to a potentially reduced valuation. 'It would have been far worse to have to bite the bullet of valuation," adds Ginsberg. 'If they landed at a lower valuation they would have done far more damage.'"