Faculty News
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Prof. Sinan Aral on the importance of social media and data-driven decisions
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Excerpt from PR Week -- "Aral demonstrated how social influence – defined as the extent to which one's peers change the likelihood that one engages in a particular behavior – is the primary driver of influence today through social conversations that have usurped the traditional influence power of organizations."
Faculty News
—

Excerpt from PR Week -- "Aral demonstrated how social influence – defined as the extent to which one's peers change the likelihood that one engages in a particular behavior – is the primary driver of influence today through social conversations that have usurped the traditional influence power of organizations."