Faculty News
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Prof. Sam Hui on the value of data visualization for retailers
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Excerpt from Harvard Business Review -- “'Retailers are all using scanner data to track what happened at the point of sale,' says Sam Hui, an associate professor of marketing at NYU’s Stern School of Business. 'But they have no idea what’s really happening at a point-of-purchase decision.'”
Faculty News
—
Excerpt from Harvard Business Review -- “'Retailers are all using scanner data to track what happened at the point of sale,' says Sam Hui, an associate professor of marketing at NYU’s Stern School of Business. 'But they have no idea what’s really happening at a point-of-purchase decision.'”