Faculty News
In an op-ed, Prof. Thomaï Serdari explains how Alipay helps western retailers operate in China
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Excerpt from Luxury Daily -- "When Chinese interact with Western retailers, they often complain about translation and shipping issues, miscalculation of prices and fees and inability to pay in RMB. Alipay, a product established in China and designed to respond to the demographic particularities of the Chinese consumer is positioning itself as the only product that can bridge East and West to make online shopping easy and enjoyable. Also, Alipay provides a new opportunity to Western retailers to increase their presence in the Chinese market without having to physically move there."
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