Faculty News

Professor Nicholas Economides explains why he believes a GDP slowdown will not significantly impact the tech sector

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Excerpt from CNBC -- "I actually think for the tech sector, the GDP slowdown is not going to be that important. Most of these companies are making money from digital ads, which are now acquiring from traditional ads, and therefore a general slowdown would not really make a huge difference for them."
Faculty News

In an interview, Professor Vasant Dhar discusses the EU's proposed regulation of online content providers, referencing his recent op-ed that advocates for a data-driven approach

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Excerpt from Bloomberg-- (0:20) "They certainly need to be examined. This is a very opaque marketplace. When you compare these ad exchanges to financial exchanges, which are incredibly transparent, we really have very little idea as to what goes on behind the scenes."
Faculty News

In a contributed article, Professor Michelle Greenwald underscores the importance of "Instagramable" marketing campaigns, highlighting nine key examples

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Excerpt from Forbes -- "The simple key take-away is that Instagramability needs to be a consideration in both product development and marketing program conception. For authenticity, credibility, cost, and effective brand personality communication, making products and services highly Instagram worthy, is a great way to go."
School News

In a Q&A interview, Director of MBA Admissions Lauren Calio highlights Stern's focused MBA programs and shares tips for prospective MBA applicants

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Excerpt from MBA Insight -- “With NYU Stern’s location in downtown New York City, we are in constant dialogue with leaders across industries to keep a pulse on business needs and to ensure we are consistently innovating to meet the market’s evolving needs. An innovation the School recently introduced is a new category of specialized MBA: our two new focused full-time MBA programs, the Andre Koo Technology and Entrepreneurship MBA and the Fashion & Luxury MBA. These one-year programs are designed for students who have a definitive career focus in technology, or fashion and luxury, and are designed to deliver a rigorous, real-world educational experience. The focused MBA programs are now offered in addition to Stern’s traditional two-year MBA program.”
Faculty News

Professor Thomaï Serdari is quoted in a feature story on the growth of the men's beauty market

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Excerpt from the Luxury Daily-- "'Male beauty lines are still proliferating today because several well-established brands realize that without such products or services, they risk losing their existing customers to competing brands that already offer a beauty line,' said Thomaï Serdari, brand strategist and professor of luxury marketing at New York University and coeditor of 'Luxury: History Culture Consumption,' New York."
Faculty News

Professor Vicki Morwitz's joint research on discount pricing is featured in an article on how to upsell customers

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Excerpt from Entrepreneur-- "According to a study by Manoj Thomas, assistant professor of marketing at Cornell University, and Vicki Morwitz, research professor of marketing at New York University, people are quicker to respond to easy-to-calculate discounts. In the study, people surveyed saw easy-to-calculate discounts as being bigger discounts than difficult-to-calculate discounts -- even if they two were equal."
Faculty News

Professor Anindya Ghose shares how blockchain technology can be used to improve efficiency in online advertising

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Excerpt from Forbes-- "Anindya Ghose, professor at New York University and advisor at Lucidity, talked about a recent success case out of several they have had with beta clients: 'Lucidity, Toyota and Saatchi & Saatchi collaborated to attain transparency in a three-week digital ad campaign, which yielded some 10 million Toyota ad impressions in the U.S. Lucidity was able to identify ad fraud or bot fraud to move spending to websites with higher performance. As a result, the campaign resulted in a 21% lift in visits to Toyota's website when compared to similar ad buys it made without Lucidity.'"
Business and Policy Leader Events

Stern EMBA Speaker Series: Baly Ambegaoker (MBA ‘15)

Baly Ambegaoker
On November 30, 2018, NYU Stern's Executive MBA Program and NYU Washington DC hosted the second Stern EMBA Speaker Series event at NYU’s downtown DC location featuring EMBA alumna Baly Ambegaoker (MBA ‘15), Co-Founder, Chairwoman and Co-CEO of CENTERPOINT.
Faculty News

In a contributed article, Professor Kristen Sosulski outlines best practices for data visualization

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Excerpt from Digital Bulletin -- "I think visualization is now an interface that allows us to understand the world; anything from your smartphone to smart cities."
Faculty News

Professor Scott Galloway explains why he believes Microsoft's Satya Nadella is the tech CEO of the year

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Excerpt from Recode -- "The market just loves monogamy, or specifically recurring revenue, and Microsoft for a long time has had just this tens of billions of dollars of recurring revenue in the form of Office. Satya Nadella and Microsoft, as we’re all barking at the moon and talking about Facebook and Apple, they just keep plugging along. It’s incredible."
Faculty News

Professor Lawrence White comments on how investor skepticism has impacted the hedge fund industry

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Excerpt from Stamford Advocate-- "'That skepticism is entering into the areas of public pension funds and university endowments, which are major investors with hedge funds,' said Lawrence J. White, a professor of economics in New York University’s business school."
Faculty News

Professor Allen Adamson discusses how Marriott's data breach will impact its brand

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Excerpt from Bloomberg-- (34:02) "It's a buyer beware situation. You're buying those customers, but you're also buying the technology and the infrastructure, and part of that is making sure they now apply enough duct tape and chewing gum to make sure they lock this down. Once, somebody can get forgiven, twice, it's much, much worse."
Faculty News

Professor Aswath Damodaran explains why he believes the recent decrease in Apple's stock price makes it a good investment

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Excerpt from CNBC -- "'I would buy Apple because, to me, the cash flows are there and I can see it continuing to go back to that steady state,' the finance professor at NYU’s Stern School of Business said Friday on CNBC’s 'Squawk Alley.'"
Faculty News

Professor Arthur Kroeber is recognized as a favorite professor by recent Executive MBA graduate Nate Kimball (MBA '18)

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Excerpt from Poets & Quants -- "'Professor Arthur Kroeber really opened our eyes to the impact of China on the global economy in the aptly titled "China’s Global Rise and its Economic Implications" elective during our second year. It was great to learn from an economic practitioner with many years of on-the-ground experience.'
Nate Kimball, New York University (Stern)"
School News

Assistant Dean of Career Services Beth Briggs shares why Stern MBAs have succeeded in meeting their career goals in a trend story on MBA employment

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Excerpt from BusinessBecause -- "'We begin working hand-in-hand with our MBA students on the recruitment process before they even arrive on campus for their first semester,' she says. 'Our early and continuous engagement, coupled with the quality of our students and a strong employment market in New York City, has led to great results across a variety of career paths.'"
Faculty News

In a Q&A interview, Professor Melissa Schilling shares tips for entrepreneurs

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Excerpt from YourStory-- "Timing is key; you need cash flow, or a source of capital, to come in at the right rate to build up production and distribution capacity, or you can suddenly find yourself insolvent and your business evaporates even if its underlying idea was a great one."
Faculty News

Professor Anat Lechner provides insight into how having more women in leadership roles helps combat sexual harassment

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Excerpt from MM&M Magazine -- "Dr. Lechner says having more women in senior roles has been shown to make organizations less prone to sexual and gender harassment... 'It goes to the issue of how permissive is the organization of sexual harassment, and permissibility is tied to leadership,' she adds."
Faculty News

Professor Paul Romer's fireside chat with Dean Raghu Sundaram is featured

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Excerpt from the ValueWalk-- "On October 24, NYU Stern hosted a fireside chat and reception to celebrate Professor Paul Romer winning the 2018 Nobel Prize in Economic Sciences."
Faculty News

In an in-depth interview, Professor Amy Webb discusses the possibility of gene editing in the future

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Excerpt from Marketplace -- "I think it's entirely plausible that we could be heading into a situation in which due to certain circumstances and the distribution of wealth and the distribution of health care, it's plausible that we could have engineered humans who succeed in life."
Faculty News

The Dunning-Kruger effect, joint research by Professor Justin Kruger, is referenced

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Excerpt from the The New York Times-- "The answer, probably, is the Dunning-Kruger effect: inept people are often confident in their abilities, because they’re too inept to know how badly they’re doing."
Faculty News

Professor Arun Sundararajan comments on Airbnb's entrance into the housing market through Backyard, a new initiative introducing prototype mixed-use homes

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Excerpt from The Washington Post-- "'Today's Airbnbs are homes that are built for personal use that are somehow being adapted for occasional commercial use, but the next step is to rethink the home so that mixed-use is there from the get-go,' Sundararajan said."
School News

Assistant Dean of Executive Programs Roy Lee shares how the MS in Business Analytics program prepares its students to translate data into strategic impact for their organizations

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Excerpt from Analytics Insight -- "'Our students gain a sense of confidence and credibility. Post-graduation, our students gain confidence by having technical capabilities to speak the language to understand how to work with data and become a translator of that information, or a disruptor of business thought and strategy in a positive and impactful way,' said Roy."
 
Faculty News

Professor Michael Pollack is profiled and explains how surviving a terror attack in Mumbai has influenced his life and work

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Excerpt from the The New York Post -- "'I really press my students in my entrepreneurship class to get over their fears and really do something,' says Pollack. 'In ethical philosophy, I tell them to contemplate owning their time and not living their parents’ dreams, but living their own.'"
Faculty News

In an interview, Professor Arun Sundararajan discusses the importance of Facebook establishing public trust

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Excerpt from CNBC -- "This is a point in time where [Facebook CEO Mark Zuckerberg] should be stepping up in front of the cameras, in front of the government regulators and reassuring them that Facebook is worthy of the public trust."
Faculty News

Professor David Yermack is interviewed about his joint research on nonprofits' investment returns

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Excerpt from The Wall Street Journal -- "'You could have done better just by investing in Treasurys,' Prof. Yermack said in an interview, 'and that’s pretty sorry.'"