Faculty News
Professor Thomaï Serdari is quoted in a feature story on the growth of the men's beauty market
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Excerpt from the Luxury Daily-- "'Male beauty lines are still proliferating today because several well-established brands realize that without such products or services, they risk losing their existing customers to competing brands that already offer a beauty line,' said Thomaï Serdari, brand strategist and professor of luxury marketing at New York University and coeditor of 'Luxury: History Culture Consumption,' New York."
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