Experience Stern | News & Events

In this program, we will examine best-practices related to the business use of social media and digital marketing.

Excerpt from the Economic Times -- "'The main hurdle these Indian firms face is explaining their USP (unique selling proposition) to clients,' says Anindya Ghose, professor, New York University’s Stern School of Business. 'Take Grey Orange, for example. The space it is competing in (advanced robotics systems for automation at warehouses, distribution and fulfilment centres) is getting crowded.'"

Excerpt from Bloomberg Quint -- "'This is a company which spends $9 billion in content; and if they keep doing it, they will go bankrupt,' he told BloombergQuint in an interview. Damodaran, who has studied Netflix valuation, said he didn’t know what binge watching TV was, until he learnt it from Netflix. By changing the way the game is played, Netflix has made it look like it can win, he said. 'The danger though is, in the process of winning the market, it might actually destroy itself as a business.'"

Excerpt from CBC News -- "'I have absolute confidence that the Model 3 production problems will be solved and that it will be a successful car,' says Melissa Schilling, business professor at New York University's Stern School of Business and author of Quirky: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World."

Excerpt from NPR -- "I think fundamentally it's about very poor management on the part of Wells, and it really raises the question, are these big banks too big to manage effectively?"

Excerpt from CGTN -- "Sylla said the Trump administration’s focus on tariffs is about politics. Much of Donald Trump’s base consists of people who have been negatively impacted by globalization. But Sylla said retraining and social assistance programs are the solution – not tariffs. 'If we actually get into a trade war, despite what President Trump says nobody really wins a trade war,' said Sylla."

Excerpt from WDET -- "When our lives are made very slightly easier or better in some way, we will use whatever that technology is, even if ultimately it does us some kind of harm. In the case of Uber, we’re spending a lot more money that we might have spent using a different mode of transportation because the experience is so easy and seamless and it works. There’s this national movement #DeleteFacebook and there’s all these celebrities, tweeting of course, pictures of themselves."

Excerpt from CNNMoney -- "There's a huge trend towards healthier options, and the definition of "healthy" also has changed,' said Tulin Erdem, a professor of marketing at NYU's Stern business school. 'What the juice industry has to adapt to is sugar,' she added."

Excerpt from the Financial Times -- "Starbucks’ actions — responding quickly, making its chief executive visible, engaging widely and pledging action — were a 'textbook case study on how to handle a crisis', says Scott Galloway, a marketing professor at New York University’s Stern School of Business. 'Can you imagine Facebook closing its service for a day to examine all the content?'"

Executives from the ASEAN region convened in New York for a weeklong program on globalization, innovation, entrepreneurship and leadership.

Excerpt from The New York Times -- "'The Wells activities are so egregious, they are unique,' said Lawrence J. White, a professor at New York University’s Stern School of Business. 'I don’t think this tells us one way or the other about the future direction of the C.F.P.B.'"

Excerpt from The New York Times -- "Until eurozone countries like France, Greece, Italy and Portugal 'have done enough fiscal austerity so that public debt is sustainable, and do enough reform so that their potential growth approaches that of Germany,' Berlin will hesitate, he added. At the same time, Mr. Roubini said, Mr. Macron has made some important fixes in France, increasing market flexibility, taxing some pensions and cutting the budget deficit."

Excerpt from Der Bund -- (Translated from German using Google Translate) "Investors seem to have forgotten the risks until recently... If there is a slowdown or even a growth stop, the powder keg will explode."
 

Excerpt from BusinessBecause -- "NYU Stern has a wide array of classes that prioritize sustainability, due in no small part to the school's Center for Sustainable Business, which further bolsters the school’s resources by helping to make sustainability a core part of the program’s mission. Furthermore, the Stern Campus Greening Initiative has helped to make the school’s buildings themselves environmentally friendly."

Excerpt from BusinessBecause -- "While students are demanding an ethical curriculum, business schools are demanding MBA candidates who will become ethical leaders. NYU’s Stern School of Business in New York last year changed its admissions process to find candidates with empathy so that they can contribute to peer-learning. 'We are hoping it also helps us in terms of making sure they fit into our culture,' says Isser Gallogly, associate dean of MBA admissions at NYU Stern."

Excerpt from WIRED -- "'I’m not sure that greyscale will make a big difference in the long run,' he warns. 'People adapt to changes like that one, and it doesn’t completely blunt the rewards or the mechanics that make different screen experiences so appealing. You’ll still see how many people like your posts, you’ll still get plenty of texts and emails, and so on.'"

Excerpt from Quartz -- "The paper’s authors, Deepak Hegde, an associate professor of management and organizations at New York University’s Leonard N. Stern School of Business, and Justin Tumlinson, a senior lecturer at Loughborough University London, found that when 'potential employers perceive [an employee’s] productive capacity as lower than he does' it gives the person a reason to start their own venture."

Excerpt from Bloomberg Businssweek -- "'Depending on how many subcontracting factories turn out to be in business, we estimate that it would cost $1.2 billion to remediate remaining dangerous conditions,' the report says. It says this sum should be the responsibility of 'an array of international actors,' along with Bangladeshi stakeholders."

Excerpt from Marketplace -- "'When you press that button on your Uber app, you might want the driver that you liked, but what you're really looking for is to get from point A to point B,' said Sundararajan. 'On the other hand, the consequences of not getting the right professional when you're requesting an accountant or lawyer are far greater.'"

Excerpt from The Daily Beast -- "'It’s very common in the Gulf region, for migrant workers, particularly low wage migrant workers to have their passports confiscated upon arrival,' said David Segall, a research scholar at New York University who has studied migrant labor abuse in the Gulf."

Excerpt from BusinessBecause -- "Leading such a revered institution requires constant innovation, as the world around us is challenged to adapt to the rapid way machine learning, big data, and the future of tech are changing the way we learn. The transformation of the NYU Stern MBA reflects this. For Rangarajan, his school, and business schools like it, have a responsibility to ensure the next generation of business leaders aren’t just part of the change, but lead it."

Excerpt from Adweek -- "'It’s less an issue of what the content is, and one can argue that it’s innocuous or not innocuous,' said Hardart. 'I think the real issue is using local anchors and personalities who have spent their careers building trust among their communities, and they’re reciting something that isn’t necessarily their views.'"

Excerpt from the Financial Times -- "Roy Lee, programme director, says that if the numbers were higher, the more 'techie' students would feel less able to share insights with their business-minded classmates, which is crucial for breaking down barriers. 'The idea is to get their two sides to share their different perspectives,' Mr Lee says. 'Students are learning from each other about where and how to apply their skills.'"

Excerpt from The Hustle -- "Arun Sundararajan, author of 'The Sharing Economy,' tells us these technologies have essentially 'expedited' the process of gaining trust. 'If you meet a stranger and know nothing about him or her, trust takes time to develop,' he says. 'But if you have a digital system that gives you a bunch of info about the authenticity of that stranger, trust can be gained instantly.'"

Excerpt from Bloomberg --  "Well I think there were certain weaknesses in the testimony of Carl Shapiro who was the key witness, key economist, for the government. I think AT&T was able to poke some holes in his testimony. At the same time, I do not believe that AT&T has managed to establish a theory that says consumers are going to be better off after the merger."