Faculty News
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Professor Thomaï Serdari comments on the Diamond Producers Association's advertising geared towards millennials
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Excerpt from the Financial Times -- "'Brands need to create a story that feels authentic to a consumer who has been overexposed to traditional advertising messages,' [Serdari] says."
Faculty News
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Excerpt from the Financial Times -- "'Brands need to create a story that feels authentic to a consumer who has been overexposed to traditional advertising messages,' [Serdari] says."