School News

Stern's course offerings and activities for students focused on social impact, sustainability and social entrepreneurship are highlighted

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Excerpt from mbaMission -- "The W.R. Berkley Innovation Labs serve as the hub of all entrepreneurial activities and events at the school, and in 2008, Stern introduced a Sustainable Business and Innovation (formerly Social Innovation and Impact) specialization, thereby formalizing an academic track for students with this career path in mind. And for those who also have the entrepreneurial bug, Stern added a Social Venture Competition—in which participants compete for a $75K prize—to its traditional for-profit $300K Entrepreneurs Challenge."
 
Business and Policy Leader Events

Professor Kristen Sosulski Discusses Her Book “Data Visualization Made Simple” in an Author Lecture Series Event

Kristen Sosulski at the Author Lecture Series
On October 10, Professor Kristen Sosulski discussed her book, Data Visualization Made Simple Insights Into Becoming Visual, in an Author Lecture Series Event.
Faculty News

Professor Vasant Dhar emphasizes the need for AI initiatives to be incorporated into business strategy at the CxO level, beyond the CTO

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Excerpt from Markets Media -- "'The most important thing is CxO-level involvement to link business thinking to AI instead of leaving it all to the CTO or business units to make it happen,' Dhar told Markets Media. 'Some of this requires harnessing the brains, skills, and experiences of the employees to define the potential projects they could be doing. The job of the CEO is to prioritize these potential initiatives.'"
Faculty News

Professor Pankaj Ghemawat's work on intellectual property in China is referenced

Excerpt from the Epoch Times -- (translated from Chinese using Google Translate) "American economists Thomas Hout and Pankaj Ghemawat also investigated intellectual property issues in foreign companies in China, and the paper was published in the Harvard Business Review. 'Executives working in multinational companies in China privately admit that there is usually no benefit in filing a formal complaint or filing a lawsuit against compulsory technology transfer (in China),' they wrote."
Faculty News

Professor Thomaï Serdari shares her views on Michael Kors' acquisition of Versace

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Excerpt from Knowledge@Wharton -- (4:30) "...For Versace, is that any company of that size and heritage, because they have been in the market for so long, is always concerned about succession... Every family business is always thinking about succession and thinking that in the long term they may be losing out because they stayed too focused on this very narrow strategy. It was time for them to think how they are going to grow and expand and perhaps secure a future for the company for a much longer run."
Faculty News

Professor Irving Schenkler explains why changes to the Toys R Us brand might alienate its customers

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Excerpt from The Washington Post -- "'This is a company that’s really predicated on emotion, pleasure, memory,' Schenkler said. 'Things that create a dissonance, psychologically, that can affect buying patterns. You can always just go to Amazon now.'"
Faculty News

Paul Romer is awarded the 2018 Nobel Prize in economics for integrating technological innovations into long-run macroeconomic analysis

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Excerpt from The New York Times -- "'It isn’t just that we exchange mutton for port,' Professor Romer said of the benefits of international trade. 'Probably the most important part of globalization is the sharing of knowledge that billions of people can all pursue in parallel.'"
Press Releases

Paul Romer
New York University Stern School of Business held a press conference with economist Paul Romer, winner of the 2018 Nobel Prize in Economics, on October 8, at 11am EDT.
Press Releases

Paul Romer
New York University Stern School of Business congratulates Paul Romer, who was awarded today the 2018 Nobel Memorial Prize in Economics Sciences, an honor which he shares this year with William Nordhaus.
Faculty News

Professor Jonathan Haidt's co-authored book, "The Coddling of the American Mind," is reviewed

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Excerpt from City Journal -- "Originating as a provocative Atlantic article, the book is no screed but rather a work of cultural criticism and social science, managing to do what few books on the culture wars achieve—persuade without alienating."
Faculty News

Professor Tülin Erdem is featured in a video interview about La Croix's use of the term "natural" in its marketing as the company faces a lawsuit over its ingredients

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Excerpt from NBC News -- "If you just say natural without any explanation, it may mean so many different things. It's not... a meaningful concept."
Faculty News

Professor Al Lieberman's comments on celebrity marketing during a panel discussion at Advertising Week are highlighted

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Excerpt from PR Week -- "'You wouldn’t buy a million-dollar house without doing some research,' he said. 'You have to do your due diligence and see if there are any skeletons in closet, whether it’s alcohol, drug abuse, or perhaps domestic violence. These are things you want to look into.'"
Faculty News

Professor Ruth Stevens comments on Maker Village's power to launch new startups in India

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Excerpt from India.com -- "'At a time when Maker Village is showing competence on par with successful international startups across the globe, an effective marketing strategy can take it to another level of proficiency,' said Prof Ruth P Stevens, Adjunct professor with Columbia University, NYU Stern University and IIM Bangalore."
Faculty News

Research by Professor Lawrence White and "Restoring Financial Stability," co-edited by Professors Viral Acharya and Matthew Richardson, with contributions from Professor White, is referenced

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Excerpt from Livemint -- "Another model proposed to prevent rating shopping came from White’s colleagues Viral Acharya and Matthew Richardson. In their book soon after the 2008 financial crisis, Restoring Financial Stability: How to Repair a Failed System, they suggested regulators create a centralized clearing platform for rating agencies."
Faculty News

Professor Susan Stehlik offers insights on the effectiveness of office polygraph tests

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Excerpt from BBC Capital -- "Susan Stehlik is a professor of management communication at New York University. She likens office polygraphs to a ‘stress test’ for young applicants she observed as an independent consultant for a major hedge fund. 'They’d say to a student, with four or five senior people in the room, give me the square root of 563,000,' she says. She says their rationale was: 'Well, if you’re going to be a trader, you need to know numbers.'"
Faculty News

In a contributed article, Professor Michelle Greenwald examines the growth of podcasts and their effectiveness as a marketing vehicle

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Excerpt from Forbes -- "For those brands that have not already jumped in, it might be worth a try. The content needs to add value to consumers' lives or it won't be worth their time to listen. If the content does add value and engage the target, a branded podcast can be a real win."
 
Press Releases

NYU Stern’s Creative Destruction Lab-New York City Selects 27 Startups for its Launch Cohort

Students in a classroom
Last fall, NYU Stern School of Business announced the establishment of the first Creative Destruction Lab in the United States—CDL-NYC—to support the commercialization of early-stage science and deep technology startups. CDL-NYC received a landslide of applications for its inaugural 2018-19 cohort from founders associated with some of the top research institutes and academic institutions worldwide. CDL-NYC accepted 27 ventures with an admission rate of less than nine percent, becoming the most selective program in the CDL network.
Faculty News

Professor Adam Alter explains why many brands are publishing their own print magazines to connect with customers and establish a brand identity

Excerpt from Adweek -- "'Today, the quickest way to establish your brand is often by sharing content, by producing stand-alone content in the form of blog posts and images that are curated to showcase your brand, so it appeals to the consumers you’re targeting,' Alter said. A successful brand magazine, he said, could bring in advertising dollars and attract new subscribers to mailing lists. Once a company has that email, it could be used for promotional purposes and notifications about new product launches."
Faculty News

Professor Arun Sundararajan's book, "The Sharing Economy," is spotlighted

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Excerpt from Coinspeaker -- "'I came across Arun Sundararajan’s brilliant book called 'The Sharing Economy' discussing the end of traditional employment and the rise of crowd-based capitalism. It introduced how blockchain can open up new possibilities for reshaping the way we think about transparency, security, and ownership.'"
 
School News

Stern's MBA program is highlighted in a roundup of top programs for students seeking a career in banking

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Excerpt from Metro MBA -- "Stern’s banking curriculum spans topics such as bankruptcy management, microfinance, governmental policy and global banking, and more. A Stern MBA can offer a competitive edge in M&A, public finance, sales and trading, asset management and equity/fixed income research."
Faculty News

Stern's course offerings in Fintech, taught by Professors Sabrina Howell and David Yermack, are highlighted in an article on blockchain at US universities

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Excerpt from CoinDesk -- "New York University was one of the first schools to offer a blockchain related course. Since 2014, professors David Yermack and Geoffrey Miller have offered the 'Digital Currency, Blockchains and the Future of Financial Services' course, which focuses on 'the emerging role of digital currencies and blockchains in money, banking, and the real economy.' The Stern Business School’s 'Applications in Entrepreneurial Finance: Fintech', taught by Sabrina T. Howell, sheds light on the the financing dynamic of new blockchain ventures."
Faculty News

Professor Aswath Damodaran's book, "The Little Book of Valuation," is featured

Excerpt from GuruFocus -- "Damodaran wrote that too many investors think valuing an asset is too complex and complicated to master; as a result, they leave valuation to others, or simply ignore it. Yet, he argues, 'I believe that valuation, at its core, is simple, and anyone who is willing to spend time collecting and analyzing information can do it.'"
 
Faculty News

Professor Priya Raghubir is interviewed about the controversy around Fridababy’s advertising campaign for its product, the Momwasher

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Excerpt from Vox -- "'My first thought was, "Seriously? In this day and age? A person cannot say vagina without it being a bad word?" I thought we’d gotten over that with the Vagina Monologues, but we clearly haven’t,' Priya Raghubir, a professor of marketing at the NYU Stern School of Business, says of the Momwasher controversy."