Professor Anindya Ghose explains why he believes aggregation apps in India have bargaining power when negotiating for commissions

Excerpt from Economic Times -- "The aggregators provide a valuable service and cannot be written off so easily, says Anindya Ghose, Heinz Riehl Chair Professor of Business at New York University’s Leonard N Stern School of Business. There might be issues but these intermediaries have a significant brand recall and brand affinity. 'At the end of the day, most of the aggregator apps have a heavier hand and have the ability to dictate terms, at least to the institutions in the mid and low end of the spectrum.'"

Read more