Faculty News
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Professor Paul Hardart is interviewed for a segment examining the road to recovery for New York City’s museums, galleries and other cultural institutions

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Excerpt from Pix11 -- "Paul Hardart with NYU’s Stern School of Business said smaller institutions without big endowments or fundraising bases will be particularly hard hit. 'When the revenue stops, the cost does not stop,' he said. 'There’s mortgages and taxes and upkeep. The challenge is the cost has remained and the revenue has disappeared.'"
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Faculty News
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Professor Lawrence White weighs in on the future trajectory of UBS amid the coronavirus crisis

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Excerpt from The Hour News -- “'Until we come out of this economic decline, there’s going to be less need for investment banking,' said Lawrence J. White, an economics professor at New York University. 'I think the net effect is going to be adverse to UBS here in in the United States.'”
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Faculty News
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Lord Mervyn King cautions that it would be a mistake for UK Finance minister Rishi Sunak to reduce the contribution the British government pays towards furloughed staff’s wages to 60% from 80%

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Excerpt from Reuters -- "Former Bank of England governor Mervyn King said he also supported an extension of the scheme. 'I hope that (Sunak) will extend these support schemes today to give businesses some comfort, needed comfort, over the next few months,' King told BBC radio."
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School News
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In a joint op-ed, Center for Business and Human Rights Research Director Dorothee Baumann-Pauly and Senior Program Manager Natasja Sheriff outline three steps fashion brands can take to help factories reopen safely

Excerpt from JustStyle -- "The reopening of factories is welcome and bitter at the same time. Many garment workers, mostly young women, need the income that their factory work provides and are fearful of losing their jobs. But they also know the risk to their lives and their loved ones if they return to work and contract the virus."
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Faculty News
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Professor Nicholas Economides weighs in on how personal service providers can safely reopen as coronavirus lockdown restrictions are eased

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Excerpt from Pix11 -- "Unfortunately for Tanriverdi, economists like Nicholas Economides of NYU’s Stern School of Business, say personal service providers might be some of the last businesses that’ll open back up. 'The rational thing is to open factories where people can be far apart,' Economides said. 'Then go to industries with closer contact.'”
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Faculty News
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In a story exploring the impact of the coronavirus crisis on hotels, Professor Arun Sundararajan explains why the industry could be facing a 50% of workforce cut over the next year

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Excerpt from Pix11 -- "'At least over the next six to 12 months I would not be surprised to see 50% of workforce cut,' said NYU Stern’s School of Business Arun Sundararajan. In recent years, New York City welcomed about 65 million visitors for business and tourism each year. Sundararajan said people will likely make different choices in the years ahead."
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Faculty News
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Takeaways from Professor Thomas Philippon's book, "The Great Reversal," are spotlighted

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Excerpt from City Journal -- "NYU economist Thomas Philippon’s 2019 book, The Great Reversal: How America Gave Up on Free Markets, was motivated by his observation that European economies have advanced past the U.S. in—as his primary example—'home Internet access.' Citing a survey indicating that U.S. households paid about $66 a month for residential broadband while German households paid just $36, he asks, 'How did the U.S. . . . become such a laggard?'”
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Faculty News
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Professor Sabrina Howell shares takeaways from her recent research which examines how private equity buyouts affect the quality of care in nursing homes

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Excerpt from The New York Times -- “'The quality of care declines after the private equity buyout, which seems to reflect staffing cuts,' said one of the report’s authors, Sabrina T. Howell, assistant professor of finance at New York University’s Stern School of Business."
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School News
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Stern is spotlighted for its top ranking on the UTD Top 100 Business School Research Rankings™ list, which tracks the productivity of b-school research faculty, and highlighted as 1 of 3 schools to make it into the top 10 worldwide rankings every year

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Excerpt from Yahoo Finance -- "New York University Leonard N. Stern School of Business (No. 2), Harvard (University) Business School (No. 3), The University of Texas at Dallas Naveen Jindal School of Management (No. 4) and Columbia (University) Business School (No. 5) round out the top five in both the Worldwide and the North American rankings."
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School News
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Vice Dean of MBA Programs JP Eggers explains how the flexibility built into the Langone Part-time MBA program supported a rapid pivot to online classes, citing the online Master of Science in Quantitative Management program as a model for the transition

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Excerpt from Poets & Quants -- "When coronavirus shut down campuses across the country, the part-time MBA program at New York University’s Stern School of Business was ready to pivot to all-online, says JP Eggers, vice dean for MBA programs. Students adapted well because of the flexibility built into the program, including three options for pursuing their degree. 'Flexibility,' Eggers says, 'is the defining characteristic of our part-time MBA program. Right from the start, students choose the program path that best meets their needs — the two-year accelerated option, weeknight option, or the Saturday option. They can put their program on hold at any time and resume when ready within a six-year limit, a choice that was available well before the coronavirus.'"

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Faculty News
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Professor Hans Taparia is quoted in an article exploring how the COVID-19 pandemic is impacting the fast food industry and its workers

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Excerpt from Pix11 -- "PIX11 News asked NYU Stern School of Business’s Hans Taparia if working through these conditions would give them more leverage moving forward. 'I think the social justice efforts will pick up steam,” Taparia said. “But the corporation is getting more powerful… and with large unemployment the leverage shifts to the corporation.'”
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Faculty News
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Research from Professor Henry Assael on consumer purchase decisions is highlighted

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Excerpt from Medium -- "According to Prof. Henry Assael of NYU, most consumer purchase decisions can be summarised as complex buying decisions, dissonance buying decisions, variety seeking decisions or habitual buying decisions."
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Faculty News
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Professor Paul Hardart explains how The New York Times' decision to make most of its coronavirus coverage free to access has put its journalism front-and-center for a potentially new audience

Excerpt from Adweek -- "The Times, like other publishers, has seen an uptick in traffic to its coronavirus coverage. Also like other publishers, the Times has made a substantial amount of that coverage (including a live blog) available for free. It’s a way for the media organization to put its journalism front and center for a potentially new audience, said Paul Hardart, clinical professor of marketing at NYU Stern School of Business."
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Faculty News
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Professor Thomai Serdari is quoted in a story exploring how J. Crew's bankruptcy filing may set the stage for a 'shakeout' in retail

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Excerpt from Retail Dive -- "The label 'had a major cultural moment' after Mickey Drexler arrived from Gap in 2003 to become CEO, and later promoted Jenna Lyons to lead its creative team, according to Thomai Serdari, a marketing and branding professor at New York University's Stern School of Business, and author of the forthcoming book 'Rethinking Luxury Fashion, The Role of Cultural Intelligence in Creative Strategy.'"
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Business and Policy Leader Events
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In Conversation with the Dean featuring Professor Aswath Damodaran

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Dean Raghu Sundaram and Professor Aswath Damodaran engaged in a wide-ranging discussion, touching on everything from how valuation strategies shift during a crisis, to how some businesses will fail and others will be made stronger after the pandemic and the future of active versus passive investing.
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Faculty News
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In a Q&A interview, Professor Lawrence White shares advice for consumers considering a credit card with free balance transfers

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Excerpt from WalletHub -- "Free balance transfers have been around for decades. Specific cards offer them a specific promotion at various times. I expect that they will continue to be offered but not continuously by the same card for a long time."
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Faculty News
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In an in-depth interview, Professor Scott Galloway offers his prediction that Amazon will be the fastest-growing healthcare company in the world by 2025

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Excerpt from Business Insider -- "Galloway predicts that Amazon will be the fastest-growing healthcare company in the world by 2025. It's no accident, he says, that the company is investing a lot of money in better COVID-19 testing."
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School News
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Stern's Executive MBA program is recognized on U.S. News’ “10 Best Executive MBA Programs” list; the program's varied specializations and focus on customization are mentioned

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Excerpt from U.S. News -- "Executive MBA students at NYU select 12 elective classes in their second year, which means that they can customize their curriculum. They also can elect to concentrate on one business discipline or specialize in two or three business fields simultaneously. Potential specializations vary widely, from financial instruments and markets to supply chain management and global sourcing to entrepreneurship and innovation."
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Faculty News
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Professor Nouriel Roubini shares his predictions for the future of the global economy amid the COVID-19 pandemic

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Excerpt from BNN Bloomberg -- "Famed economist Nouriel Roubini, who predicted the 2008 financial crisis, is calling for a global depression in the middle of the decade. In an interview with BNN Bloomberg's Amanda Lang Tuesday, the author and New York University economist says the most likely economic scenario 'is that of a "U-shaped recovery' and 'there is also a risk of an L, what I call a greater depression, that's my baseline for the rest of the decade, but not this year.'"
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Faculty News
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Professor Priya Raghubir predicts that mandatory mask, gloves and or even temperature checks could become a standard part of air travel going forward

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Excerpt from Pix11 -- "Priya Raghubir with NYU’s Stern School of Business expects mandatory mask, gloves and maybe even temperature checks to be a standard part of air travel going forward. She expects some resistance at first, similar to the changes made after 9/11. 'Everyone had to be told many times take off your shoes, take off your belts, take out your change, take out your phone,' Raghubir she said. 'People eventually get used to it.'
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Faculty News
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Professor Deepak Hegde, Director of Stern’s Endless Frontier Labs, discusses how weakening links between employers and employees could put the American economy in a weak position when the global economy restarts following the COVID-19 pandemic

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Excerpt from WSBT -- "According to Deepak Hegde, an associate professor of management at New York University's Stern School of Business, there is a long term issue at play: weakening links between employers and employees could put the American economy in a weak position when the global economy restarts. 'Those other economies will be able to get started, restarted very soon and get launched where as we might fall behind as our companies struggle to replace and retrain all the employees that they have fired off in the short run,' Hegde said."
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Faculty News
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Professor David Yermack's research on the economic impact of Michelle Obama's fashion choices is featured

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Excerpt from CNN -- "Her influence led to both sold-out stock and stock market boosts: In a 2010 study, New York University professor David Yermack found that J. Crew's stock increased 25% after Obama wore J.Crew on "The Tonight Show" in October 2008."
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Faculty News
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Insights on the meaning of safety from Professor Jonathan Haidt's book, "The Coddling of the American Mind," are featured

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Excerpt from Forbes -- "As NYU moral psychology professor Jonathan Haidt and his co-author Greg Lukianoff put it, 'A culture that allows the concept of ‘safety’ to creep so far that it equates emotional discomfort with physical danger is a culture that encourages people to systematically protect one another from the very experiences embedded in everyday life that they need in order to become strong and healthy.'”
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Faculty News
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Professor Petra Moser's joint research on the economic effects stemming from the US' national immigration quota system of the 1920s is spotlighted

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Excerpt from Medium -- "The closure of borders hit the U.S. with almost immediate effect and lasted for four decades: a 68% plunge in U.S. patents in the fields where the blocked immigrants worked, including electrochemistry, fluid dynamics, and mathematical analysis, according to a recent paper co-authored by Petra Moser, a professor at New York University. The innovation drought continued through 1965 when the Johnson administration’s Immigration Act reopened the country."
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Faculty News
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Professor Tom Meyvis cautions against unequivocally accepting market research amid a lockdown

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Excerpt from The Economist -- "But any evidence of lasting damage to the brand would be slow to emerge, points out Tom Meyvis, a professor of marketing at the Stern School of Business, at New York University. Market research amid a lockdown is unreliable, as is purchasing behaviour during a global recession."
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