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Excerpt from Nature -- "Personal economic advantage is more likely to persuade people to switch to solar power than campaigns focusing on public interest.Kenneth Gillingham at Yale University in New Haven, Connecticut, and his colleagues assessed the outcome of a grassroots campaign to convince people to outfit their homes with solar panels. The study used data collected in 29 Connecticut municipalities with more than 680,000 residents in total, and included information on rooftop solar-panel installations."

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