Faculty News
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Professor Russell Winer discusses the competitive landscape among consumer packaged goods brands
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Excerpt from CNNMoney -- "Russell Winer, a marketing professor at NYU's Stern School of Business, said low-cost competitors aren't going away anytime soon, but established companies have a key ingredient new ones lack: brand power."
Faculty News
—
Excerpt from CNNMoney -- "Russell Winer, a marketing professor at NYU's Stern School of Business, said low-cost competitors aren't going away anytime soon, but established companies have a key ingredient new ones lack: brand power."