Experience Stern | News & Events

Excerpt from Mother Jones -- "The credibility boost was similarly strong when subjects were told the ads were not vetted by regulators—which is true. 'We made explicit to half of participants (and repeatedly reminded them) that the Federal Election Commission had not evaluated the content,' Critcher and Jung write. Even subjects who acknowledged that the Stand By Your Ad tagline did not reflect an ad’s truthfulness were significantly influenced, according to the paper."

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