Faculty News
—
At L2's Forum, Prof. Scott Galloway discusses Apple as a luxury brand
—
Excerpt from Luxury Daily -- “'Apple is about to crash the party,' Mr. Galloway said. 'Why wouldn’t [Apple] migrate to [luxury]?...The move gives consumers a chance to express their affinity for Apple with something other than [technology],' he said."
Faculty News
—
Excerpt from Luxury Daily -- “'Apple is about to crash the party,' Mr. Galloway said. 'Why wouldn’t [Apple] migrate to [luxury]?...The move gives consumers a chance to express their affinity for Apple with something other than [technology],' he said."