Faculty News
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Prof. Aswath Damodaran on how to value a brand
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Excerpt from Business2Community.com -- "Damodaran noted that the key number driving the valuation is the companies’ operating margins — Coca-Cola’s margin is 15.57%, while Cott’s is 5.28%."
Faculty News
—

Excerpt from Business2Community.com -- "Damodaran noted that the key number driving the valuation is the companies’ operating margins — Coca-Cola’s margin is 15.57%, while Cott’s is 5.28%."