Press Releases

New Research from NYU Stern Shows How Marketers Can Boost High-Quality Customer Referrals to Drive Growth

Maxime Cohen and Anindya Ghose
In their paper titled, “Empirical Analysis of Referrals in Ride-Sharing,” the authors find that marketers can determine customers’ likelihood of delivering high-quality referrals based on cues from the customer’s usage of the platform. 
Faculty News

Professor Paul Hardart discusses how Disney+'s low price point may change over time

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Excerpt from Yahoo -- "'I’d be curious of how they project to increase that price over time. Because they’re going to use that [price] to try and get a big number of subscribers, and over time they’ll probably pivot and start to increase the mind.'"
Faculty News

In a live interview, Professor Paul Romer explains why he believes taxation can be used to incentivize tech companies to change their business models

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Excerpt from Bloomberg -- "The tax on digital ads creates an incentive to go back to a subscription model that many online firms use where people know what they pay and then compare it to what they get back. The tax I propose could also be progressive so that you pay a higher tax if you combine two firms."
Faculty News

Professor Thomaï Serdari is quoted in a feature story on how Dior partnered with local artisans in Morocco for its latest runway show

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Excerpt from Luxury Daily -- "'Luxury brands have come to realize that they are competing in a global market and need to address customers of various cultural backgrounds,' said Thomaï Serdari, brand strategist and professor of luxury marketing at New York University and coeditor of 'Luxury: History Culture Consumption,' New York."
School News

Stern's accounting offerings for undergraduate students are highlighted

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Excerpt from CareerAddict -- "Students graduate with a BSc in Business, of which accounting is one of 13 study streams; as well as learning the necessary accounting principles to progress towards CPA status, the school also encourages undergraduates to co-major in a related discipline, such as investment banking, corporate financial management or securities markets."
School News

Research from the Center for Business and Human Rights on the garment industry in Ethiopia is cited

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Excerpt from Associated Press -- "'The government's eagerness to attract foreign investment led it to promote the lowest base wage in any garment-producing country — now set at the equivalent of $26 a month,' according to the authors of the report, Paul M. Barrett and Dorothée Baumann-Pauly."
School News

Senior Research Scholar Alain Bertaud's book, "Order without Design," is reviewed

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Excerpt from City Journal -- "In his new book, Order without Design: How Markets Shape Cities, Alain Bertaud draws on over a half-century of planning experience—including a stint as the World Bank’s principal urban planner—to establish a new approach to city planning. Bertaud argues that city planners have much to learn from urban economics, and vice versa."
Faculty News

Professor Arun Sundararajan comments on Uber's business strategy ahead of the company's IPO

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Excerpt from CBS News -- "The company would do well to execute on that strategy, according to Arun Sundararajan, professor at NYU's Stern School of Business. 'One of the biggest mistakes Uber could make after going public would be to spend too much time managing short-term earnings and to try to become profitable too soon,' Sundararajan said."
Faculty News

Professor David Yermack explains potential business implications stemming from Facebook's development of its own cryptocurrency

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Excerpt from MarketWatch -- "'If you think about how many people are citizens of Facebook-land, there's 2.5 billion people and they could really become a serious rival to the federal reserve.'"
Faculty News

Professor Paul Hardart discusses the role Big Tech will play in the future of gaming

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Excerpt from OZY -- “We’re in a world of peak media right now,” says Paul Hardart, director of the entertainment, media and technology program at NYU’s Stern School of Business. “The big tech companies see a huge opportunity in maintaining an ongoing relationship with audiences, and gaming is a great way to keep people engaged.”
Faculty News

Professor David Yermack offers insights on University endowment investment strategies

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Excerpt from Bloomberg -- “There’s simply no way to significantly outperform the market when you’re a $40 billion fund,” said David Yermack, a finance professor at New York University. “It becomes more and more difficult the larger you get.”
Research Center Events

Executive Education Short Course: FinTech For Executives: Understanding and Managing Innovation in Financial Technology

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Taught by industry and academic leaders David Yermack and Kathleen DeRose, this course equips participants with an understanding of key FinTech concepts, strategies and implications.
Faculty News

Professor Robert Semmens is quoted in an article on the manipulation of private equity firms' returns

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Excerpt from Bloomberg -- "'IRR can be manipulated. The worst manipulation is investments made using the funds credit to make investments without actually calling the funds producing an infinite IRR,' [Semmens] said in an email, adding that MOIC alone measures the overall profitability of investments, but not an annual return. 'The IRR could be high but very short term such the profit might be small."'
Faculty News

The DHL Global Connectedness Index, research by Professor Pankaj Ghemawat, Senior Research Scholar Steven Altman and Associate Research Scholar Phillip Bastian, is featured

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Excerpt from BBN Times -- "Steven A. Altman, Pankaj Ghemawat, and Phillip Bastian have written 'DHL Global Connectedness Index 2018: The State of Globalization in a Fragile World' (February 2019). Most of the report is country- and region-level descriptions of the level globalization."
Faculty News

Professor Jeffrey Wurgler's joint research on investor sentiment is referenced

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Excerpt from MarketWatch -- "Consider a stock market sentiment index that was introduced 15 years ago by Harvard Business School professor Malcolm Baker and New York University finance professor Jeffrey Wurgler. In a landmark study published in the prestigious Journal of Finance, they reported that their index had an impressive historical record identifying periods of extreme bullishness or bearishness."
Faculty News

Professor Amy Webb's keynote address at the Ai Everything summit in Dubai is featured

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Excerpt from Tahawul Tech -- “There is a tremendous amount of misplaced optimism, and at the same time fear about AI, which has become a buzzword. The challenge we are observing with leaders from government and businesses is that they often lack context and do not actually understand what the technology is and that’s important because the decisions they are making will have long-term ramifications.”
School News

Stern's 2019 Graduate Convocation keynote speaker, Janet Foutty, chair and CEO of Deloitte Consulting LLP and chair-elect of Deloitte LLP, is highlighted

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Excerpt from Clear Admit -- "In her address, Foutty will discuss how graduates can and will meet this era of change and uncertainty, offering insight drawn from her own personal and professional experiences. She will also address the leadership principles that have empowered her to meet challenges head-on."
School News

Deputy Director of the Center for Business and Human Rights Paul Barrett shares his thoughts on Facebook's decision to remove extremists from the platform

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Excerpt from The New York Times -- “For too long, Facebook and other social media companies have claimed not to be ‘arbiters of the truth’ that appears on their platforms,” he said. “Facebook’s newest move to remove extremists like Alex Jones and Milo Yiannopoulos from the platform is just the latest piece of evidence that this is not the case. The social media companies not only have the right, but an ethical responsibility to remove disinformation and hate speech and those who spread it from their platforms.”
Business and Policy Leader Events

Addressing Social Problems in a Polarized Time: As Government Steps Back, Where Can Business Step In?

NYU flags outside of the Henry Kaufman Management Center
On Thursday May 2, NYU Stern’s Business and Society Program will host a conversation looking at the role businesses can play in addressing environmental threats, economic inequality and rising polarization and distrust.
School News

Food Period, winner of the 2017-2018 $300K Entrepreneurs Challenge New Venture Competition, is featured

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Excerpt from Forbes -- "The two friends shared their experiences with one another and decided to create a better, more natural solution for women. Martin, who was completing her Masters at NYU at the time, enrolled them in Stern’s 300K Entrepreneurs Challenge. They won and cashed in $75,000 in grant money. To date, the startup has raised a total of $110,000 in non-dilutive seed money."
Faculty News

Professor Scott Galloway's forthcoming book, "The Algebra of Happiness," is featured in a roundup of new releases

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Excerpt from O Magazine -- "The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning by Scott Galloway"
Faculty News

Professor Adam Alter's book, "Irresistible," is referenced in an article about Instagram's new trial of a version of its app that hides like counts

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Excerpt from ABC News Australia -- "Professor Alter also warned Instagram users only ever presented 'the best versions of their lives' online, which could lead to feelings of deprivation among those viewing their posts."
Faculty News

Professor Aswath Damodaran's comments on Uber's valuation are featured

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Excerpt from CNBC -- "NYU Stern professor Aswath Damodaran, known as 'Wall Street’s Dean of Valuation,' valued Uber at only $60 billion, saying the company is 'struggling with a way to convert revenue growth into profits.'"
Faculty News

Professor Allen Adamson weighs in on Marriott's entrance into the short-term rental market

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Excerpt from Bisnow Boston -- "'[Competition from Marriott] is a significant challenge for a player like Airbnb,' New York University Stern School of Business professor Allen Adamson said. 'Being first matters, but being the best wins the day.'"
Faculty News

Professors Menachem Brenner and Marti Subrahmanyam's research on options trading strategies and insider information is featured

Excerpt from Traders Magazine -- "In 'How Do Insiders Trade?' by Patrick Augustin (McGill University, Desautels Faculty of Management), Menachem Brenner and Marti G. Subrahmanyam (New York University), and Gunnar Grass (HEC Montréal), the researchers suggest a framework for how investors might best leverage their private information in the options market."