Press Releases
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New Research from NYU Stern Shows How Marketers Can Boost High-Quality Customer Referrals to Drive Growth
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![Maxime Cohen and Anindya Ghose](/sites/default/files/styles/192w_x_144h/public/assets/images/cohen-ghose%20Feature.jpg?h=cd55d432&itok=-IqgJYyb)
In their paper titled, “Empirical Analysis of Referrals in Ride-Sharing,” the authors find that marketers can determine customers’ likelihood of delivering high-quality referrals based on cues from the customer’s usage of the platform.
Press Releases
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![Maxime Cohen and Anindya Ghose](/sites/default/files/styles/192w_x_144h/public/assets/images/cohen-ghose%20Feature.jpg?h=cd55d432&itok=-IqgJYyb)
In their paper titled, “Empirical Analysis of Referrals in Ride-Sharing,” the authors find that marketers can determine customers’ likelihood of delivering high-quality referrals based on cues from the customer’s usage of the platform.