Faculty News

Prof. Adam Alter explains how to use psychology to optimize a brand

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Excerpt from Big Think -- "If you look across the world, the color blue is the world's favorite color. And that's a very powerful thing to know if you're going to color products, and almost all products now have colors, that almost everywhere in the world, in extensive interviews, people prefer the color blue to other colors."
School News

Stern's Berkley Scholarship program is highlighted

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Excerpt from Accepted.com -- "NYU Stern received a $10 million gift that will go towards a scholarship fund for college seniors who wish to pursue their MBAs at Stern after they graduate. The scholarship is named for the donor, William R. Berkley, NYU alumnus and vice chairman of the NYU board of trustees. Berkley’s $10 million gift is part of NYU’s six-year campaign to raise $1 billion for scholarships."
Faculty News

Prof. Luke Williams discusses a new startup selling razors online

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Excerpt from The Baltimore Sun -- "Luke Williams, executive director of the Berkley Center for Entrepreneurship & Innovation at New York University's Stern School of Business, figures a lot of people buy certain razors out of habit. He's used Gillette's Mach3 for a long time. But he said 'little tension points,' like customers annoyed about the price of something they use every day, can be fruitful for businesses to exploit. Established players ignore such competition at their own peril, he said. 'Every business is a Kodak, I like to say,' he said, referring to the film and camera pioneer that had to restructure itself in bankruptcy court after the digital revolution. 'And Gillette is no different.'"
School News

Stern's upcoming Future of Business event is highlighted

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Excerpt from Financial Times -- "Three faculty members of NYU Stern School of Business in the US are discussing the future of mobile, data and open innovation as part of the school’s Future of Business Event Series. Professors Anindya Ghose, co-director of Stern’s Center for Business Analytics; Natalia Levina, who teaches courses on global sourcing and open innovation; and Kristen Sosulski, director of Stern’s Center for Innovation in Teaching and Learning, will also answer questions from prospective MBA students."
Faculty News

Prof. Joseph Foudy reacts to the recent jobs report

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Excerpt from Associated Press -- "I think they have a timetable in the spring they're looking at. And they're very aware that the numbers next month may be a bit weaker because of the shutdown, so I don't think this is going to change their course of monetary policy."
Faculty News

Prof. Steven Koonin is interviewed about NYU's Center for Urban Science and Progress

Excerpt from New York Business Journal -- "We’re not a typical academic department. We’re aiming not just for relevance but impact. Universities have an obligation to step up and solve some of the problems that cities have. Many problems are very complicated and require solutions that join academics with the private sector and government."
School News

Stephen Choi and David Yermack are Appointed Directors of the Pollack Center for Law & Business

Stephen Choi and David Yermack have been named the new directors of NYU’s Pollack Center for Law & Business, a joint venture of the Stern School of Business and the NYU School of Law. Choi is Murray and Kathleen Bring Professor of Law at NYU Law, and Yermack is Albert Fingerhut Professor of Finance and Business Transformation at Stern.
Faculty News

At L2's Forum, Prof. Scott Galloway discusses Apple as a luxury brand

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Excerpt from Luxury Daily -- “'Apple is about to crash the party,' Mr. Galloway said. 'Why wouldn’t [Apple] migrate to [luxury]?...The move gives consumers a chance to express their affinity for Apple with something other than [technology],' he said."
Student Club Events

Brand Evolution: Engaging the Millennial Consumer

On Friday, November 8, NYU Stern’s Graduate Marketing Association (GMA) will host their 2013 Conference, titled “Brand Evolution: Engaging the Millennial Consumer.”
Faculty News

Prof. Prasanna Tambe's book, "The Talent Equation," is spotlighted

Excerpt from MSN -- "In 'The Talent Equation,' a new book by Matt Ferguson (CEO of CareerBuilder), Lorin Hitt (Wharton School, University of Pennsylvania) and Prasanna Tambe (Stern School, New York University), issues such as the labor market's skills gap challenge are explored, as well as how big data has the potential to transform human resources."
School News

Champion Possible

In a course co-taught by CNBC’s Maria Bartiromo, Lauren Zalaznick, Executive VP of NBC Universal, candidly shared her professional story with Stern students.
Faculty News

Prof. Nouriel Roubini discusses the forthcoming economic reforms in China

Excerpt from Bloomberg TV -- "[The Chinese] realized they have to rebalance the economy because they have too much fixed investment at 50% of the GDP, too much savings and too little private consumption and that model of growth of doubling down on credit-fueled fixed investment is going to lead to a hard landing. The trouble is that I'm sure they're going to do reforms, but those reforms are going to occur only slowly, gradually, incrementally, because plenty of forces are resisting reforms."
Faculty News

In an op-ed, Prof. Aswath Damodaran evaluates Twitter's value

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Excerpt from TechCrunch -- "My valuation of Twitter yields a value of $18 per share and assumes that revenues will climb to about $11.5 billion in 2023 (giving Twitter about 5 percent to 5.5 percent of the online advertising market then), that the pre-tax operating margin will increase over time to 25 percent (about 5 percent lower than Facebook but about 5 percent higher than Google) and that a dollar in additional capital invested will generate $1.50 in incremental revenues."
Faculty News

Prof. Johannes Stroebel's research on the impact of the 2009 Credit CARD Act is featured

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Excerpt from The New York Times -- "The study, whose other authors are Sumit Agarwal of the National University of Singapore, Souphala Chomsisengphet of the Office of the Comptroller of the Currency and Johannes Stroebel of New York University’s Stern School of Business, estimates that the law is saving American consumers $20.8 billion a year."
Research Center Events

A World in Recovery: The Future of Global Economies

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The Sixth Annual Global Economic Policy Forum, titled "A World in Recovery: The Future of Global Economies,” will bring together world government and economic leaders to discuss issues of economic policy and the capital markets.
Research Center Events

Stern’s Annual Conference on Social Entrepreneurship Turns 10!

NYU Stern’s Tenth Annual Conference on Social Entrepreneurship, organized by the School’s Business & Society Program and the Berkley Center for Entrepreneurship & Innovation, convened scholars, practitioners and students from around the world to explore topics in social enterprise, innovation, sustainability and impact.
School News

MBA student Jordan Terry provides an assessment of T-Mobile's stock

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Excerpt from Forbes -- "I believe T-Mobile represents a significant upside opportunity with a solid margin of safety, primarily as a result of 1. Continued industry consolidation/oligopoly pricing power/improving financial metrics post-MetroPCS deal, 2. German Government (Deutsche Telekom) vested interest in supporting their US subsidiary, 3. Expanding mobile (especially data) use/user demand 4. Increased economies of scale & scope/better operating efficiency as MetroPCS is integrated."
Faculty News

Prof. Nicholas Economides on the resurgence of Greece's economy

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Excerpt from CCTV -- "I think we are at the point in which the Greek budget has been balanced and in fact there is a surplus, so... a primary surplus if you exclude interest, so Greece is in pretty good shape financially at this point. In fact, it doesn't need any money right now from the European Union and this negotiation that is happening right now is unique because it's the first time in years that Greece doesn't need the money right away. So what Greece needs is to do more reforms: open closed professions, allow for more competition in labor markets, allow for things that should have happened even if Greece had not borrowed too much. So the structural reform should be the first priority of the government and not cutting expenditures."
Faculty News

Prof. Aswath Damodaran on stock prices and the global economy

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Excerpt from Associated Press -- "Aswath Damodaran, a professor of finance at New York University, says the trend is a global one. Many Indian companies have fared well even as India’s economy has slowed. The French luxury goods company LVMH did only a tenth of its sales in France in 2013. 'It used to be that US companies lived off the US economy and French stocks lived off the French economy,' Damodaran said. 'Now, stock markets are more reflections of the global economy.'"
Faculty News

Prof. Aswath Damodaran discusses Twitter's value

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Excerpt from BBC -- "There are two ways to think about valuation. One is to think about what you're buying, which is a set of cash flows with a lot of risk and growth associated with them, and try to value it, which is the way people have always valued businesses. The other is to price it, which is to look at what other people are paying for something a little bit like what you're buying. Think of buying a house...the realtor tells you it's worth $1 million or $2 million. The way he or she is coming up with that number is by looking at other houses in the neighborhood and what they sold for. So the first thing you have to think about when you think about valuing something like this: are you going to price it or are you going to value it?"
Faculty News

Prof. Anindya Ghose's research on Amazon vs. bookstore sales is cited

Excerpt from MIT Technology Review -- "Research shows that people weigh these disadvantages [of online shopping] against the benefits of buying online. Along with colleagues Chris Forman and Anindya Ghose, I examined what happened to Amazon’s book sales at 1,497 U.S. locations when a Walmart or Barnes & Noble opened nearby. We found that customers who lived near the newly opened stores bought many fewer best-sellers from Amazon."
Faculty News

Prof. Luke Williams is interviewed about disruption and innovation

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Excerpt from WIRED Italy -- (Translated from Italian using Google Translate) "It's a process that starts with what I call disruptive hypothesis. Taking a question that nobody gets in your industry. Innovation is asking the right questions. If you ask an obvious question, you will have an obvious answer. Usually companies seek opportunities and only then formulate hypotheses about how to reach them... They need to reverse the process and start with a hypothesis that is unpredictable and then find the unexpected benefits that can bring. We must not think of solutions as predictable, but rather of unreasonable provocations."
Faculty News

Prof. Aline Wolff shares tips on increasing productivity in meetings

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Excerpt from BBC -- "The first step is to 'change all the circumstances that can be changed,' said Aline Wolff, clinical associate professor of management communication at New York University’s Stern School of Business. Begin with small things, such as switching up the venue, shortening the length of time, bringing food and focusing more on the purpose of the meeting. For instance, switching from the board room to someone’s office might be enough to change the dynamic of an anaemic gathering."
Press Releases

NYU Stern and DoSomething.org Partner on “Give a Spit” Challenge

NYU Stern Undergraduate College and DoSomething.org, one of the largest organizations for young people and social change in the US, are combining efforts on the “Give a Spit” Challenge to register 5,000 plus potential donors with the national bone marrow registry. Their goal is to find a bone marrow match for Sheldon Mba, a college student who was diagnosed with aplastic anemia, a disease that requires a life-saving bone marrow match.