Faculty News
Prof. Priya Raghubir on the resurrection of old brands to attract Baby Boomers
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![Associated Press logo Associated Press logo](/sites/default/files/styles/480w/public/assets/images/con_031530.jpg?itok=Rc20DbUe)
Excerpt from AP TV -- "'The Baby Boomer story is a simple story. They look back to their past with rose-tinted glasses. Everything that happened when they were young was wonderful,' said Priya Raghubir, professor of marketing at New York University."
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