Joint research by the Center for Business and Human Rights Deputy Director Paul Barrett and Research Director Dorothée Baumann-Pauly on Ethiopia's global apparel industry is featured
The Sustainable Share Index™, research by the Center for Sustainable Business and IRI, is referenced
The Sustainable Share Index™, research by the Center for Sustainable Business and IRI, is referenced
In a live interview, Professor Arun Sundararajan discusses why a tech tax in France will reinforce escalating trade tensions between the US and the European Union
Professor Paul Hardart offers insight into why Marvel's re-release of Avengers: Endgame is beneficial to the brand and outweighs any incremental marketing costs
In a co-authored op-ed, Research Scholar Brandon Fuller explains California's housing-affordability crisis and the state's recent shelving of Senate Bill 50
Professor Alain Bertaud notes that the concept of a smart-city has evolved over time; his book, "Order without Design," is referenced
NYU Stern Executive Education to Host SRW&Co.’s 2020 ASEAN Global Leadership Program in NYC
Joint research by Professors Tülin Erdem, Vishal Singh and PhD candidate Poppy Zhang on how consumers favor brands that help refugees is spotlighted
Excerpt from BizEd Magazine -- "'These findings indicate that businesses can view these efforts as more than just philanthropy,' says Tülin Erdem, co-author of the report and chair of NYU Stern’s marketing department. A company’s support of refugees 'impacts brand image and consumer brand purchase behavior positively,' says Erdem. The survey results are consistent with other research that shows an increasing number of consumers prefer socially responsible brands."
Excerpt from BizEd Magazine -- "'These findings indicate that businesses can view these efforts as more than just philanthropy,' says Tülin Erdem, co-author of the report and chair of NYU Stern’s marketing department. A company’s support of refugees 'impacts brand image and consumer brand purchase behavior positively,' says Erdem. The survey results are consistent with other research that shows an increasing number of consumers prefer socially responsible brands."